About

Services

Work

Insights

Webinars

Careers

Get in Touch

Menu

Using BigQuery and weather-related data to predict demand and reduce the waste

FreshDirect + Napkyn

Challenge

FreshDirect, a leader in online grocery delivery always looking for ways to decrease waste of perishable foods as well as optimize the delivery process and schedules. They noticed that one of the factors that played a role in how many people would be ordering the food was the weather.

They partnered up with Planalytics to assess and predict the demand based on that factor.

FreshDirect, a leader in online grocery delivery always looking for ways to decrease waste of perishable foods as well as optimize the delivery process and schedules. They noticed that one of the factors that played a role in how many people would be ordering the food was the weather.

They partnered up with Planalytics to assess and predict the demand based on that factor.

Solution

FreshDirect needed to provide the historical data including visit and transactional data to Planalytics broken down by app and web platforms in addition to location, shopping mode (today’s delivery or later one), and if a client was an individual or a company.

Napkyn, the FreshDirect long measurement partner, offered to leverage BigQuery to build the reports and send them to Google Cloud Storage, so they would be available for download as CSV files. 

Napkyn wrote a series of BigQuery SQL queries to produce tables that are in a format that Planalytics needed for as much historical data as were available in BigQuery for web as well as app data. 

In Google Cloud Storage, the files were automatically partitioned into several downloadable files.

FreshDirect needed to provide the historical data including visit and transactional data to Planalytics broken down by app and web platforms in addition to location, shopping mode (today’s delivery or later one), and if a client was an individual or a company.

Napkyn, the FreshDirect long measurement partner, offered to leverage BigQuery to build the reports and send them to Google Cloud Storage, so they would be available for download as CSV files. 

Napkyn wrote a series of BigQuery SQL queries to produce tables that are in a format that Planalytics needed for as much historical data as were available in BigQuery for web as well as app data. 

In Google Cloud Storage, the files were automatically partitioned into several downloadable files.

Results

Optimized Capacity: with understanding the demand better, it was possible to reduce the number of scheduled drivers in the days when the demand was predicted low and to increase when the demand was predicted higher.

Reduces food waste by 2x: The perishable food was bought according to future demand to avoid spoilage.

Increased Revenue: With understanding the demand, it was possible to keep the offerings and time slots at the level needed, so no lost opportunities to transact due to unavailable products or drivers.



Optimized Capacity: with understanding the demand better, it was possible to reduce the number of scheduled drivers in the days when the demand was predicted low and to increase when the demand was predicted higher.

Reduces food waste by 2x: The perishable food was bought according to future demand to avoid spoilage.

Increased Revenue: With understanding the demand, it was possible to keep the offerings and time slots at the level needed, so no lost opportunities to transact due to unavailable products or drivers.



Back to Case Studies

Latest Insights and Education

Latest Insights and Education

BigQuery for Marketers Combine GA4, Google Ads & CRM Data for Smarter Decision
BigQuery for Marketers Combine GA4, Google Ads & CRM Data for Smarter Decision

BigQuery for Marketers: Combine GA4, Google Ads & CRM Data for Smarter Decision

Shreya Banker

Data Scientist

Apr 23, 2025

Read More

How to Set Up GA4 Ecommerce Tracking
How to Set Up GA4 Ecommerce Tracking

How to Set Up GA4 Ecommerce Tracking (Without Data Loss) | A Complete Step-by-Step Guide

Ricardo Cristofolini

Senior Implementation Specialist, Data Solutions

Apr 16, 2025

Read More

Integrating Google Analytics, Salesforce, and Google Ads
Integrating Google Analytics, Salesforce, and Google Ads

Integrating Google Analytics, Salesforce, and Google Ads for Marketing Superpowers

Monika Boldak

Associate Director, Marketing

Apr 9, 2025

Read More

More Insights

Sign Up For Our Newsletter

Sign Up For Our Newsletter

Napkyn Inc.
204-78 George Street, Ottawa, Ontario, K1N 5W1, Canada

Napkyn US
6 East 32nd Street, 9th Floor, New York, NY 10016, USA

212-247-0800 | info@napkyn.com  

About

Services

Our Work

Insights

Webinars

Careers

Contact Us

LinkedIn

Kepler

Kyu

Napkyn © 2024

Privacy Policy

Cookie Policy