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Dynamic &
Data-Driven

Today’s marketing and data tools offer unprecedented opportunity to achieve seamless, data-driven marketing — using a dynamic approach that adjusts programs based on individual consumer insights, observed behaviors, channel / device engagement patterns, and campaign responses.

Tackling the Challenges of Today

Achieving the vision is hard. Very hard. Data systems are difficult to implement accurately and even more difficult to use effectively. And relying on inaccurate data can lead to all sorts of unfortunate business outcomes.

Expert Assistance

Napkyn is here to help you address these challenges head-on. We have been purpose built by a veteran team of marketing strategists, data analysts, and technical experts specifically to ensure you’re getting full value from your MarTech and AdTech infrastructure & investments.

Napkyn’s culture and DNA are based on a
burning desire to deliver:

Seamless, expert, strategic client partnership
Relentless focus on optimizing your data systems implementation
Rigorous data quality QA to build confidence across the enterprise
Clear guidance on navigating consumer privacy and complying with industry regulations.
Full data ownership & pricing transparency
Comprehensive training curriculum to educate all key stakeholders
Proactive client service
Concrete impact on each client’s business and bottom line

We love what we do and hope we have the chance to add value to your digital marketing programs.

We are trusted by leading enterprises to drive
data-powered growth.

We’re A Different Kind of GMP Sales Partner

Founded to enhance how brands & agencies go to market

Led by former brand marketers & consultants
Expert technologists + veteran marketers = breakthrough, data-driven marketing execution
Broad industry perspective yields more actionable insights & advice
Focused on concrete business impacts

Fully Transparent, Flexible Engagement

100% pricing transparency
Custom service models (including ongoing staff augmentation) designed to meet client-specific needs
Enabling full client data ownership & activation
60+ course training curriculum available to all team members

Hunger, Hustle, & Trusted Partnership

Direct executive involvement
Proactive services culture
Proactive innovation & enhancement recommendations
Lower aggregate client rates vs. Google-direct relationships (most likely)

Concierge-Level Support to Client Engagements

Google Marketing Platform

Fully integrated cross-channel media planning, audience management, campaign & funnel optimization, and advanced analytics
Exclusive access to Google's proprietary inventory & data
Ongoing product & capabilities innovation

Napkyn

Fully dedicated, experienced account managers providing real guidance, not help links
Weekly status meetings & office hours to discuss key opportunities & challenges
Always-on access to technical experts (e.g., value-based bidding implementation)
On-demand, expert staff augmentation to address immediate client needs

Together, we use data to inspire amazing advertising.

Fresh Direct

The perishable food was bought according to future demand to avoid spoilage

Reduction in food waste

Cricket Wireless

Agency

Cookieless Behavior-based Attribution (BBA) with Google Marketing Platform and Cloud

Ali Van Eerden

Director, eComm Analytics & BI, Wolverine Worldwide

"Our investment in GA4 positions our business for future success by ensuring access to the latest analytics technology with the smoothest transition possible"

See More Case Studies

Latest Insights and Education

How to Track iFrame Content with GTM and GA4 Using postMessage

Rob English

Lead Implementation Specialist

Jun 4, 2025

Google Ads and Analytics AI Agents: Smarter Marketing or Risky Move?

Monika Boldak

Associate Director, Marketing

Jun 3, 2025

Server-Side Tagging with Google Tag Manager

Server-Side Tagging (sgtm) with Google Tag Manager: What Marketers and Developers Need to Know

Ricardo Cristofolini

Senior Implementation Specialist, Data Solutions

May 28, 2025

More Insights

Let's Unlock the Power of Data Together

Connect with us and start shaping your brand's tomorrow.

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Napkyn Inc.
204-78 George Street, Ottawa, Ontario, K1N 5W1, Canada

Napkyn US
6 East 32nd Street, 9th Floor, New York, NY 10016, USA

212-247-0800 | info@napkyn.com

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Dynamic &
Data-Driven

Tackling the Challenges of Today

Expert Assistance

Napkyn’s culture and DNA are based on a
burning desire to deliver:

We are trusted by leading enterprises to drive
data-powered growth.