July 11, 2023 Last month, Google introduced three new updates to Display and Video 360 (DV360). These enhancements are set to elevate the platform's capabilities and enrich user experiences.
Google's Display & Video 360 (DV360) is a comprehensive marketing platform that streamlines digital media campaign management. Packed with powerful features like campaign management, precise audience targeting, seamless data integration, and advanced analytics, DV360 simplifies the intricate process of creating and fine-tuning highly personalized campaigns to perfection.
Starting from June 1, 2023, Display & Video 360 will gradually phase out the use of Tag Guaranteed as a transaction method for new inventory sources. Tag Guaranteed (TG) deals, which allow you to consolidate guaranteed buys within Display & Video 360 using tags that are compatible with any publisher, will be affected. Users who currently rely on Tag Guaranteed transactions should take note of this upcoming change and prepare for a transition to other transaction types.
Customers who currently have live Tag Guaranteed deals are advised to establish a replacement deal, such as a Programmatic Guaranteed deal. Programmatic Guaranteed deals provide an automated buying solution with tagless trafficking, advanced targeting, and consolidated reporting and billing. Alternatively, customers can directly collaborate with the publisher to explore alternatives for continued spending on this inventory if a programmatic deal is not feasible.
Introducing a new feature: With Instant Reserve, you can now create non-skippable ads of either 30 or 60 seconds when targeting YouTube TV and YouTube Select lineups. Experience the power of richer storytelling and seamlessly utilize your existing video assets with the most streamed content on YouTube and YouTube TV.
Booking through Instant Reserve lets you use additional targeting features such as:
This feature is currently available in select countries:
Cost transparency reports allow you to analyze media costs for individual sellers and compare their gross revenue, all while safeguarding contractual details. This invaluable tool helps ensure transparency and prevents any hidden fees during the media buying process.
To learn more about how buyers and sellers generate a cost transparency report and compare reports, see Cost Transparency reporting.
If you need assistance with DV360, please reach out to the experts at Napkyn. We understand this platform’s capabilities and can tailor your DV360 campaigns to align with your brand’s marketing needs.