June 8, 2023 With the newest update to GA4, marketers and analysts can now access personalized reports that provide valuable insights specifically relevant to your business objectives. Maximizing the potential of GA4 has never been easier.
Replacing the Life cycle collection - which was basically a group of reports that helped you understand each stage in the customer journey, The Business objectives collection is a customized set of reports designed specifically for your business goals based on the information you provide about your business when you first set up Google Analytics.
Whether you're looking to optimize online sales, increase user acquisition, or improve traffic acquisition, the Business Objectives Collection will provide you with relevant reports to help you succeed.
When you specify your business infrmation during the account setup, you will notice that Life Cycle was replaced by this new collection. However, if you still see the Life cycle collection, it’s because Analytics provides it by default if any of the following apply to you:
Note: Everyone with access to the property will see the same set of reports.
The table below shows the default reports available when you first set up Analytics, based on the business objective you select during setup. You will see the topic and reports for each business objective you select.
Objective |
Topic |
Default reports |
Generate leads
|
Generate leads |
Overview User Acquisition Traffic acquisition Landing page |
Drive online sales
|
Drive online sales |
Overview Ecommerce purchases Promotions User purchase journey |
Raise brand awareness
|
Raise brand awareness |
Overview Google Ads campaigns Demographic details Pages and screens |
Examine user behavior
|
Examine user behavior |
Overview Events Conversions Pages and screens |
Baseline reports Multiple types of reports |
N/A |
All the reports in Life cycle |
Keep in mind that Google Analytics doesn't currently tailor the Business objectives collection to you when you change your business informationso if you don’t see the reports. don’t worry! You can still have access to it. You can find the Business objectives collection in the report library so you can add some or all of the reports in the collection to your property.
To add the Business objectives collection:
The introduction of the Business Objectives Collection in GA4 offers numerous advantages for marketers and analysts.
The new collection of Business Objectives presents exciting opportunities for growth. By aligning your data analysis efforts with your company's aspirations, you can gain valuable insights that lead to progress and maximize outcomes. To tap into the full potential of this valuable tool and propel your business forward with data-driven decision-making, make sure to input business-specific details during setup.
At Napkyn, we keep track of the latest Google Analytics 4 developments and post updates to ensure you are always in the loop regarding new features and how to use them. Sign up for our monthly newsletter to get the latest scoop on Google Analytics 4 as well as useful guides for getting the most out of this platform.
Have questions about transitioning or getting the most out of your GA4 implementation? Contact us.