With GA4 near ‘road readiness,’ Napkyn wants to help you understand what attribution in 2021 looks like.
- New reports: model comparison, conversion paths
- Attribution settings in Admin
- Deprecating last-engagement models
- GA360 version
This event is now available as an on-demand recording, and is a must-watch for:
- Anyone interested in the latest GA4 developments
- Marketers responsible for single or multiple channels’ performance
- Anyone focused on acquiring smarter insights to improve marketing decisions and better ROI
Watch it here