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Latest Insights from Napkyn
Latest Insights
from Napkyn
Latest Insights from Napkyn
At Napkyn, our seasoned team ensures that your MarTech and AdTech investments deliver maximum value, turning potential pitfalls into powerful insights.
At Napkyn, our seasoned team ensures that your MarTech and AdTech investments deliver maximum value, turning potential pitfalls into powerful insights.
At Napkyn, our seasoned team ensures that your MarTech and AdTech investments deliver maximum value, turning potential pitfalls into powerful insights.
How to Use BigQuery to Get Powerful Marketing Insights from Google Marketing Products and First-Party Data
How to Use BigQuery to Get Powerful Marketing Insights from Google Marketing Products and First-Party Data
How to Use BigQuery to Get Powerful Marketing Insights from Google Marketing Products and First-Party Data
Shreya Banker
Shreya Banker
Shreya Banker
Shreya Banker
Data Scientist
Data Scientist
Data Scientist
Data Scientist
Jul 2, 2025
Jul 2, 2025
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Advanced GA4 Funnel Reports: Setup, Analysis & Optimization Guide
Advanced GA4 Funnel Reports: Setup, Analysis & Optimization Guide
Advanced GA4 Funnel Reports: Setup, Analysis & Optimization Guide
Hasan Alanam
Hasan Alanam
Hasan Alanam
Hasan Alanam
Manager, Data Solutions
Manager, Data Solutions
Manager, Data Solutions
Manager, Data Solutions
Jun 25, 2025
Jun 25, 2025
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How to Unify Web and App GA4 Data in BigQuery for Reliable Cross-Platform Analytics
How to Unify Web and App GA4 Data in BigQuery for Reliable Cross-Platform Analytics
How to Unify Web and App GA4 Data in BigQuery for Reliable Cross-Platform Analytics
Shreya Banker
Shreya Banker
Shreya Banker
Shreya Banker
Data Scientist
Data Scientist
Data Scientist
Data Scientist
Jun 18, 2025
Jun 18, 2025
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Web vs. App Tracking in GA4: Key Differences, Tools & Best Practices
Web vs. App Tracking in GA4: Key Differences, Tools & Best Practices
Web vs. App Tracking in GA4: Key Differences, Tools & Best Practices
Ricardo Cristofolini
Ricardo Cristofolini
Ricardo Cristofolini
Ricardo Cristofolini
Senior Implementation Specialist, Data Solutions
Senior Implementation Specialist, Data Solutions
Senior Implementation Specialist, Data Solutions
Senior Implementation Specialist, Data Solutions
Jun 11, 2025
Jun 11, 2025
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How to Track iFrame Content with GTM and GA4 Using postMessage
How to Track iFrame Content with GTM and GA4 Using postMessage
How to Track iFrame Content with GTM and GA4 Using postMessage
Rob English
Rob English
Rob English
Rob English
Lead Implementation Specialist
Lead Implementation Specialist
Lead Implementation Specialist
Lead Implementation Specialist
Jun 4, 2025
Jun 4, 2025
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Google Ads and Analytics AI Agents: Smarter Marketing or Risky Move?
Google Ads and Analytics AI Agents: Smarter Marketing or Risky Move?
Google Ads and Analytics AI Agents: Smarter Marketing or Risky Move?
Monika Boldak
Monika Boldak
Monika Boldak
Monika Boldak
Associate Director, Marketing
Associate Director, Marketing
Associate Director, Marketing
Associate Director, Marketing
Jun 3, 2025
Jun 3, 2025
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Server-Side Tagging (sgtm) with Google Tag Manager: What Marketers and Developers Need to Know
Server-Side Tagging (sgtm) with Google Tag Manager: What Marketers and Developers Need to Know
Server-Side Tagging (sgtm) with Google Tag Manager: What Marketers and Developers Need to Know
Ricardo Cristofolini
Ricardo Cristofolini
Ricardo Cristofolini
Ricardo Cristofolini
Senior Implementation Specialist, Data Solutions
Senior Implementation Specialist, Data Solutions
Senior Implementation Specialist, Data Solutions
Senior Implementation Specialist, Data Solutions
May 28, 2025
May 28, 2025
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Read More
Read More
Strengthen Your First-Party Data Strategy with Google Ads Data Manager
Strengthen Your First-Party Data Strategy with Google Ads Data Manager
Strengthen Your First-Party Data Strategy with Google Ads Data Manager
Monika Boldak
Monika Boldak
Monika Boldak
Monika Boldak
Associate Director, Marketing
Associate Director, Marketing
Associate Director, Marketing
Associate Director, Marketing
May 27, 2025
May 27, 2025
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What You Need to Know About GA4’s New Cross-Channel Budgeting Tools
What You Need to Know About GA4’s New Cross-Channel Budgeting Tools
What You Need to Know About GA4’s New Cross-Channel Budgeting Tools
Monika Boldak
Monika Boldak
Monika Boldak
Monika Boldak
Associate Director, Marketing
Associate Director, Marketing
Associate Director, Marketing
Associate Director, Marketing
May 22, 2025
May 22, 2025
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Declutter Your GTM: A Practical Guide to Cleaning Up Tags, Triggers, and Variables
Declutter Your GTM: A Practical Guide to Cleaning Up Tags, Triggers, and Variables
Declutter Your GTM: A Practical Guide to Cleaning Up Tags, Triggers, and Variables
Ricardo Cristofolini
Ricardo Cristofolini
Ricardo Cristofolini
Ricardo Cristofolini
Senior Implementation Specialist, Data Solutions
Senior Implementation Specialist, Data Solutions
Senior Implementation Specialist, Data Solutions
Senior Implementation Specialist, Data Solutions
May 21, 2025
May 21, 2025
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Read More
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Is Your Website Violating California Invasion of Privacy Act (CIPA) ?
Is Your Website Violating California Invasion of Privacy Act (CIPA) ?
Is Your Website Violating California Invasion of Privacy Act (CIPA) ?
Rob English
Rob English
Rob English
Rob English
Lead Implementation Specialist
Lead Implementation Specialist
Lead Implementation Specialist
Lead Implementation Specialist
May 14, 2025
May 14, 2025
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Ready for What? AI Readiness in Marketing Today
Ready for What? AI Readiness in Marketing Today
Ready for What? AI Readiness in Marketing Today
Jasmine Libert
Jasmine Libert
Jasmine Libert
Jasmine Libert
Senior Vice President, Data Solutions
Senior Vice President, Data Solutions
Senior Vice President, Data Solutions
Senior Vice President, Data Solutions
Apr 30, 2025
Apr 30, 2025
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BigQuery for Marketers: Combine GA4, Google Ads & CRM Data for Smarter Decision
BigQuery for Marketers: Combine GA4, Google Ads & CRM Data for Smarter Decision
BigQuery for Marketers: Combine GA4, Google Ads & CRM Data for Smarter Decision
Shreya Banker
Shreya Banker
Shreya Banker
Shreya Banker
Data Scientist
Data Scientist
Data Scientist
Data Scientist
Apr 23, 2025
Apr 23, 2025
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How to Set Up GA4 Ecommerce Tracking (Without Data Loss) | A Complete Step-by-Step Guide
How to Set Up GA4 Ecommerce Tracking (Without Data Loss) | A Complete Step-by-Step Guide
How to Set Up GA4 Ecommerce Tracking (Without Data Loss) | A Complete Step-by-Step Guide
Ricardo Cristofolini
Ricardo Cristofolini
Ricardo Cristofolini
Ricardo Cristofolini
Senior Implementation Specialist, Data Solutions
Senior Implementation Specialist, Data Solutions
Senior Implementation Specialist, Data Solutions
Senior Implementation Specialist, Data Solutions
Apr 16, 2025
Apr 16, 2025
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Read More
Read More
Integrating Google Analytics, Salesforce, and Google Ads for Marketing Superpowers
Integrating Google Analytics, Salesforce, and Google Ads for Marketing Superpowers
Integrating Google Analytics, Salesforce, and Google Ads for Marketing Superpowers
Monika Boldak
Monika Boldak
Monika Boldak
Monika Boldak
Associate Director, Marketing
Associate Director, Marketing
Associate Director, Marketing
Associate Director, Marketing
Apr 9, 2025
Apr 9, 2025
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Let's Unlock the Power of Data Together
Let's Unlock the Power of Data Together
Let's Unlock the Power of Data Together
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Napkyn Inc.
204-78 George Street, Ottawa, Ontario, K1N 5W1, Canada
Napkyn US
6 East 32nd Street, 9th Floor, New York, NY 10016, USA
212-247-0800 | info@napkyn.com
Napkyn Inc.
204-78 George Street, Ottawa, Ontario, K1N 5W1, Canada
Napkyn US
6 East 32nd Street, 9th Floor, New York, NY 10016, USA
212-247-0800 | info@napkyn.com
Napkyn Inc.
204-78 George Street, Ottawa, Ontario, K1N 5W1, Canada
Napkyn US
6 East 32nd Street, 9th Floor, New York, NY 10016, USA
212-247-0800 | info@napkyn.com