Posts Tagged "ga360 rollup reporting"

In the previous entry in this series on Roll-Up Reporting for Google Analytics 360, I went over the more strategic considerations of how and why you might build a Roll-Up of existing GA web properties. Now that you have the foundations sorted out, you’re ready to build against your plan. The mechanics of building a […]

The day Google announced Google Analytics 360 Roll-Up Reporting I was super excited. Finally, a way to consolidate enterprise data without disrupting the delicate ecosystem of how other teams access and use the same data. The benefits of using Roll-Ups are huge: They support a cleaner analytics deployment and easier governance by removing parallel trackers; reduce hit […]