Napkyn specializes in large scale digital transformation programs where the goal is to increase enterprise trust in digital data for executive-level decision making. Our approach centers on The Measurement BluePrint™, which defines measurement and reporting requirements for the enterprise and acts as our charter for analytics and media technology implementation. With a heavy emphasis on executive consultation, data quality, and team training, Napkyn helps enterprises go from insight to action faster, and make better strategic decisions using digital data.
We believe that the Google Marketing Platform is the most powerful digital marketing solution available, and our customers know we are the most strategic agency at solution design for Google's products. Selecting a Google Partner to help service your enterprise analytics and marketing needs never an easy task. To make the decision easier for our clients, we take the unique approach of focusing on solutions first and software second. Every Google Marketing Platform solution we design is entirely customized for an enterprises' unique requirements.
Napkyn has a full and experienced Analytics Technology Team that specializes in custom technology implementations, customizations, and integrations. We partner with your most sophisticated technology leaders to strategize and architect your dataLayer, implement analytics on site or in-app, and rollout your tag manager of record. Big data? No problem. We also perform large scale data integrations. In-depth consultation to align Marketing, IT, and Finance, quality assurance, and rigorous testing are central to our methodology, and integral to our success.
Our certifications and expertise:
If you need to scale your internal marketing and technology expertise in analytics, we have a world-class team of specialists that will custom tailor a training program just for you. We have successfully delivered both one-on-one and large scale training programs to enterprise executives and teams at some of the most prominent online companies around the world. Delivered virtually or in-person, our approach always focuses on short, frequent, and applied lessons designed to help attendees focus, retain information, and put new skills into practice quickly. With specially-crafted courses for the unique needs of marketing and technology teams, we train professionals who are new to the field of data and analytics, and seasoned veterans alike.