Web analyst salary update

by Ben Myers

A new salary guide produced by the Interactive Advertising Bureau of Canada reinforces what Napkyn has been telling potential clients for about a year now: In-house Web Analysts can cost some serious coin. The guide shows that Senior Web Analyst salary starts at $60,000-70,000 and goes up with five or more years of experience. The […]

Examining the e-commerce purchase process

by Ben Myers

I’m coming up on six months as a web analyst here at Napkyn (hold your applause), and I’ve spent much of my time here studying the sales process. I’ve read a couple books and spent many hours conversing with Jim about how and why people buy. It’s a truly fascinating subject – worthy of the […]

Tailor your email marketing using web analytics data

by Ben Myers

That Brief History of Web Analytics is a tough act to follow, but I’ll give it my best shot with a few ways that paying attention to your web analytics can add a lot of value to your email marketing efforts. First of all: Are your emails properly tracked? In other words, do you know […]

Managing Limitations: A Brief History of Web Analytics

by Jim Cain

Web Analytics, while still very much an emerging discipline, is constantly under intense scrutiny by its practitioners. Not surprising, since the entire goal of the space is about clear understanding and continuous improvement. In the early 90s, web analytics was not a marketing activity. Rather it was about technical performance of the website, and the […]

E-tailers Against Hunger kicks off this fall

by Jim Cain

I am working on the follow up post to the Moore’s Law piece, but in the interim I wanted to write a brief post to ask a quick few questions: Are you an online retailer? Do you want to grow your conversion rate? Do you use PayPal? Do you want to help starving children? Nuff […]

Say Watt! Measure your blog

by Ben Myers

Sayyyyy WATT?! It’s Web Analysis Twitter Talk!! (Super lame or super awesome? You decide.) Yesterday, I solicited some quick web analytics-related questions from my army of (about 100) Twitter followers and I got one quick response, so I’ll answer it! (That’s not a great conversion rate, I will admit.) @travisboisvenue wrote: @benkmyers What does someone […]

Web analyst – an elusive animal

by Ben Myers

June Dershewitz recently wrote on the Online Behaviour blog about her career as a web analyst and the trajectory of those who are relatively new to the field of web analytics. Her excellent piece described some trends in staffing web analysts – but for those with little time or short attention spans, I’ll sum it […]

Tracking the earthquake on Twitter

by Ben Myers

Jim and I felt the earth shaking, hesitated a moment, exchanged nervous glances from our respective desks and then calmly headed outside – just like a school-year fire drill. After sitting on the ground (as my legs were shaky) for a moment, I went back into our 100 year-old office to grab one thing – […]

Moore’s Law and eCommerce Conversion rates

by Jim Cain

We had a great time at the Internet Retailer conference in Chicago last week. It’s always great to get some face-time with our customers and partners, look at new business opportunities, and see what kinds of technologies are coming down the pipe. There were over 500 exhibitors this year at IRCE, and apart from some […]