April 13, 2021 -
If you missed our “4 Cool Things You Can do With GA4” webinar that took place on March 25th, we have good news, a recording on the event is now available, and it can be accessed 24/7. Geared toward marketers, advertisers, data analysts, and implementation specialists, this presentation explores GA4’s coolest new features when combined […]
April 8, 2021 -
Join Napkyn Analytics on Tuesday, April 20 at 2:00 pm, for “3 Questions Your Analytics Team Should be Answering Before You Even Ask” and you’ll leave with a new way to approach your analytics – asking real business questions, thinking about analytics as more than reports derived by tags on your pages and how to […]
April 1, 2021 -
A new data model in GA4 brings exciting capabilities that businesses who use Google Analytics to analyse their site and marketing performance need to embrace. With it comes new questions you can ask, and easily get answers to in GA4, without additional implementation or configurations that will help your business grow: How much valuable traffic […]
April 1, 2021 -
So although I am sure very few of you will get the Ernest/Vern reference, I still find it funny (and isn’t that what really matters). This post actually drove some of the content for this more in-depth article about the evolution of both data (sort of) and the role of the data analyst. The Importance of […]
March 29, 2021 -
ATT, IDFV, and IDFA: Changes, Implications & Impacts toMobile Advertising, and Recommendations for Moving Forward Apple has not been hesitant to share its view on global data privacy reforms. In 2019, Apple CEO, Tim Cook spoke at the Computers, Privacy, and Data Protection (CPDP) conference in Brussels stating “It is time worldwide laws and new […]
March 24, 2021 -
There’s been a lot of talk about the new Google Analytics Property – GA4 (former App + Web) since its first release in Jul. 31st, 2019 and turned officially into GA4 later on. Tutorials, videos, webinars are all over the place with, at least, something new that was not discussed previously. That’s not surprising as […]
March 19, 2021 -
Nope. That is not a dig at either William Shatner or one of my favorite analytic topics, the funnel. It’s just that both were epic in the day, then kind of dropped out for a while, and then came back, big time. If you know me, I have all of the makings of a Star […]
March 18, 2021 -
Google has recommended dual-deploy for GA360 and GA4, which I’m sure has you asking a lot of questions like, “What is dual-deploy?”, “How difficult will it be? Where do I start?” and “What do I look for?” I won’t lie, it turns out you have to keep in mind a lot of things to leverage […]
March 12, 2021 -
We’ve reached a tipping point in data. Not only is everyone talking about it (my mum confidently quotes stats on the pandemic and talks about trending), it’s everywhere (I just read a book about a supervillain data scientist, advanced stats rule my hockey news feeds, and the level of analysis of data around the 2020 […]
March 11, 2021 -
Join Napkyn Analytics’ Joy Brazelle on March 25th, at 1:00 PM Eastern for this one-hour webinar and explore GA4’s 4 coolest features when combined with your existing Google Analytics reports: What’s Covered? 1- Old Meets New – Old answers drive new questions. Use UA as a launchpad for a deeper dive in GA4 2 – […]
for more analytics
news and resources
