‘Optional metrics’ and ‘Drill Down’ features We all see very busy dashboards with multiple tables and dimensions that are hard to comprehend or take any action based on the data you see. I am guilty of building these dashboards myself. You want to show as much valuable data as possible, and the monster is growing. […]

Napkyn Analytics Chief Executive Officer, Jim Cain, to present at Measure Summit  2021, September 28, 2021 – October 1, 2021. Napkyn Analytics, a leader in enterprise analytics and a Google Premier Solution Partner for the Google Marketing Platform today announced that Napkyn’s Chief Executive Officer, Jim Cain, has been invited to speak as part of  […]

Do you want to push the boundaries of your talents in digital analytics? Do you want to work alongside global agencies, Fortune 1000 companies, and data-driven executives and marketing and IT leaders? Do you value a flexible, family-friendly work environment that comes with a great vacation and benefits program? If you answered yes to any […]

With GA4 near ‘road readiness,’ Napkyn wants to help you understand what attribution in 2021 looks like.   New reports: model comparison, conversion paths Attribution settings in Admin Deprecating last-engagement models GA360 version This event is now available as an on-demand recording, and is a must-watch for: Anyone interested in the latest GA4 developments Marketers responsible […]

Napkyn has two complimentary webinars this week, please join us for one, or both! Space is limited so please register today. Marketing Analytics and Data Science: Ask the Experts Wednesday, August 18th, 2:00 PM EST Napkyn CEO, Jim Cain will be participating in the Marketing Analytics and Data Science (MADS) 2021, pre-conference “Ask the Experts” webinar on […]

What is this new feature about? How many default reports in Google Analytics does your team use on a regular basis? I bet not too many, and those they do use need adjustments to be useful? Thankfully, you don’t have to suffer anymore! Google has rolled out a new feature in Google Analytics 4 (GA4) […]

Napkyn CEO and Founder, Jim Cain to participate in MADS 2021 “Ask the Experts” Webinar on August 18th, at 2:00 PM Are you eager to connect with experts on the cutting edge of marketing analytics and data science trends, technologies, and best practices? Then join us on Wednesday, August 18, 11 AM PST/2 PM EST, […]

With GA4 near ‘road readiness,’ Napkyn wants to help you understand what attribution in 2021 looks like. Join us Thursday, August 19th at 2:00 PM Eastern for a deep dive into “all things attribution” in Google Analytics 4. Register Now! We’ll cover:  New reports: model comparison, conversion paths Attribution settings in Admin Deprecating last-engagement models GA360 […]