This, as most things do, seemed like a very funny way to think about what we may expect in 2022. Or, as I say, ‘Smells Like Data Science’. I feel like this is the year that companies are going to embrace machine learning (ML) and artificial intelligence (AI). Especially with privacy changes and the eventual […]

Before I begin, I’d like to credit Danial Nakhaeinia as co-author of this post, he’s who I mean when I reference my favourite data scientest about the mid-way point. So, anyone who knows me, knows I have been ensconced in the attribution world for over a decade. Taking a step back – Attribution, we’ll keep […]

Realtime lets you monitor activity on your app or website site as it happens. It lets you see not only how users enter the conversion funnel, but how they behave once they’re there, for example: The number of users during the last 30 minutes (per minute). Users by source, medium, or campaign: Where your users are […]

Heuristics. That’s a good word – a practical way of solving a problem that produces a, potentially not optimal, solution but is good enough based on constraints. The reason I love this word is because, back in the day (pre-machine learning), that (Advanced Heuristics) was a setting option that web analytics software ClickTracks, had and […]

Last week, Joy Brazelle reviewed some of the new features in Google Ads. If you missed the post, you can read it here. Today, we’re going to focus more on the “How To” side of things for one of the new features, Tag Assistant Support. . Tag Assistant helps confirm your conversion tags are working […]

Yesterday,  I attended the GMP’s 13th Women in Tech (#RealTalk) “Own Your Truth event to promote women empowerment & diversity across the industry. It  focused on how the power of storytelling helps you hone your authentic voice while driving deeper connections with those around you.  I didn’t really know what to expect going into this, […]

You hear a lot of mixed reviews about GA4 these days.  But one of my favorite things about GA4 is it gives you the opportunity and ability to turn your old thinking on its head. With GA4, you no longer focus on (outdated) things like page views and sessions. Now, everything is more interaction (event) […]