Segmentation and Conversion: Closer to the Heart

by Jim Cain

In a previous post I referenced the importance of considering only ‘convertable’ traffic when looking at a goal conversion rate, i.e. only look at US visitor data if you don’t ship or service outside the US. The reason that you always look at conversion when analyzing web data is because it allows you to always […]

The best things in life are free … kinda.

by Jim Cain

One of the most interesting things about working at Napkyn is that every discussion with a prospect or new customer is a fascinating one. The reason is that every serious owner of a web presence, whether is it a store, lead gen site, non-profit, or even blog is running analytics. Because these analytics tools are […]

Why bounce rates are important … and not important.

by Jim Cain

There’s nothing like a solidly contrary title to start off a web marketing blog. One of the most fascinating and frustrating things about web analysis is that every metric is relevant in certain contexts, and irrelevant in others. Depending on your business and the segment of traffic we are examining, metrics like time on site, […]

Feelings – Nothing more than feelings…

by Jim Cain

Welcome to the Napkyn blog. It has been an exciting month, with new clients coming on board, a brand new website coming out within the week and fantastic feedback and results on our unique approach to understanding your digital business. All the work we have been doing at Napkyn during this recent period has been […]