Don’t let your thesaurus eat your leads

by Jim Cain

We don’t claim to be a copywriting company. We let each client’s data guide the recommendations we make on their digital business and optimization strategy. That said, we fully appreciate the importance of good copy in the persuasion/conversion process, and there is no place worse for brutal copy than B2B. Tell me what you do or […]

Proven online talent being secured by top retailers

by Ben Myers

The role of the Digital Analyst is becoming central to the digital marketing roster in any organization with a growth strategy today. This statement holds true for any and all sorts of companies of all sizes and shapes, but is particularly salient for B2C transactional businesses – eCommerce shops in particular. Ad-hoc reporting is no […]

How to track email campaigns in Google Analytics

by Ben Myers

One of the most common recommendations that Napkyn makes to our clients is to properly tag emails so that they can be tracked in Google Analytics. The key to actionable and insightful digital analysis is clean data that properly represents an online business – and tracking email sendouts is a pretty simple way of cleaning […]

Why e-businesses need effective category pages

by Ben Myers

Imagine that you walked into a store and told a salesperson that you want to buy a blender. The salesperson walks into the store room, grabs one off the shelf, comes back and puts it in your hands. “You want it or not?” he says. “Not this one exactly,” you say. He walks away and […]

Don’t trust your instincts

by Ben Myers

All too often, when it comes to online businesses, we tend to simply go with our gut feeling. Will a video on the homepage increase bounce rate? What sort of discount will result in the most sales? Most online business owners and managers just don’t have the time or mental energy to perform the tasks […]

Sentinel pages, part deux

by Jim Cain

So let’s think about ways to apply the concept of the ‘Sentinel page’ to your business. First, think about the biggest group of mostly irrelevant traffic you have. By this I mean a segment of visitors that either cannot or most likely will not convert, either because it is not possible or because your site […]

Use ‘Sentinel’ pages to separate wheat from chaff

by Jim Cain

I have never had a client call where I didn’t learn something new and interesting. As the digital analyst, we end up in an interesting intersection in a client’s staff and vendor ecosystem where we get to see and talk about everything that happens online. We are monitoring the effects of detailed traffic generation initiatives, […]

Notice anything different?

by Ben Myers

A lot of changes and progress have occurred at Napykn over the past few months. The biggest change? Me. I’m Ben. Happy to be on board as the new digital analyst (and blogging enthusiast). But that’s not all. We’ve re-vamped the blog, as you can see. And along with this spiffy new template, we’re re-committing […]

Magnifying Glasses, Microscopes and Web Analytics

by Jim Cain

We have been talking to and working with a lot of companies this year for web analytics, and an interesting trend has been emerging with the executives that we are dealing with. Most digital decision makers we talk to either want to have Napkyn deliver ‘magnifying glass’ focused consulting on a few critical business metrics […]