Magnifying Glasses, Microscopes and Web Analytics

by Jim Cain

We have been talking to and working with a lot of companies this year for web analytics, and an interesting trend has been emerging with the executives that we are dealing with. Most digital decision makers we talk to either want to have Napkyn deliver ‘magnifying glass’ focused consulting on a few critical business metrics […]

Analytics use in the Internet Retailer 500: Interesting Findings

by Jim Cain

Like any fast growth company, we use cold calling at Napkyn as a way to start off long term relationships (and sometimes get hung up on). We take pains to follow the number one rule of cold calling: Never waste anyone’s time. The best way to follow this golden rule is to do some homework […]

Napkyn Featured in Internet Retailer

by Jim Cain

It has been a crazy few months of growth, and today Napkyn was written up by Internet Retailer, the leader in eCommerce news. One of our clients, Scentiments.com (number 384 on the IR500) was featured in a story where they discussed the revenue impact that ongoing analysis has for an eCommerce business. Howard Wyner, CEO […]

Segmentation and Conversion: Closer to the Heart

by Jim Cain

In a previous post I referenced the importance of considering only ‘convertable’ traffic when looking at a goal conversion rate, i.e. only look at US visitor data if you don’t ship or service outside the US. The reason that you always look at conversion when analyzing web data is because it allows you to always […]

The best things in life are free … kinda.

by Jim Cain

One of the most interesting things about working at Napkyn is that every discussion with a prospect or new customer is a fascinating one. The reason is that every serious owner of a web presence, whether is it a store, lead gen site, non-profit, or even blog is running analytics. Because these analytics tools are […]

Why bounce rates are important … and not important.

by Jim Cain

There’s nothing like a solidly contrary title to start off a web marketing blog. One of the most fascinating and frustrating things about web analysis is that every metric is relevant in certain contexts, and irrelevant in others. Depending on your business and the segment of traffic we are examining, metrics like time on site, […]

Your True Conversion Rate: A better way to look at goal conversion

by Jim Cain

If you ran a telemarketing company booking attendees for a conference, would your success rate depend on the people on your list, or every person in the world with a phone? If you were a car dealership, would your close rate be based on people who came into the dealership, or everyone in town with […]

Feelings – Nothing more than feelings…

by Jim Cain

Welcome to the Napkyn blog. It has been an exciting month, with new clients coming on board, a brand new website coming out within the week and fantastic feedback and results on our unique approach to understanding your digital business. All the work we have been doing at Napkyn during this recent period has been […]