Analytics Implementation Specialist

Job Description

Location: Napkyn Analytics Headquarters, Ottawa, Ontario
Position: Full time

The Role

Napkyn Analytics is one of the largest dedicated digital analytics consultancies in North America. We work with marketing, development, and finance executives at some of the most prominent brands on the web to help them strategically implement digital analytics and report on digital performance against C-level business objectives.

As an Analytics Implementation Specialist, you understand a client’s business and marketing requirements for digital measurement. You help development teams implement enterprise-wide digital analytics and tag management solutions against strategic objectives. Day-to-day, this involves consulting development departments and senior executive stakeholders, guiding them through implementation recommendations, performing exacting quality assurance on implementations, and providing training and ongoing services for their long term success.

You are a developer by experience, but you understand the results that an enterprise business is looking to achieve to measure and report on digital performance. This means you welcome collaboration with Digital Analyst, Account Management, and Project Management teams to deliver end-to-end solutions to our customers. As a member of the Analytics Team, you engage in continuous professional development to evolve your craft, with the direct support and guidance of your Manager, Service Delivery.

The Details

Under the Direction of Manager, Service Delivery the following duties are to be performed:

Lead The Charge On Deploying World Class Implementations Of Analytics Tools:

  • Deploy web measurement tools such as Google Analytics and Adobe Analytics
  • Deploy tag manager systems such as Google Tag Manager and Tealium iQ
  • Develop the implementation guides for analytics tool deployment
  • Provide support on analytics and implementation for Napkyn analysts. Help perform root-cause analysis of issues and interruptions in measurement for our clients
  • Provide recommendations on adoption of new tools and features as appropriate to client needs
  • Serve as a knowledge resource for the latest trends and technologies within the web analytics space
  • Assist in improving the usability, efficiency, and overall effectiveness of our clients’ web analytics tooling deployments
  • Assist in evaluating the size and scope of customer problems as well as helping to determine a successful resolution

Perform Site-Wide Audits of Existing Analytics Implementations:

  • Lead the team with site-wide audits of existing analytics implementations against web measurement best practices and create implementation recommendations for improvement
  • Develop web measurement best practices and on-site technology requirements to generate high quality, easily-understood implementation guides for on-site deployments of Google Analytics or Adobe Analytics
  • Work directly with Analyst, Project Management, Account Management and IT personnel to ensure smooth implementation of recommendations
  • Engage business and technical team stakeholders for feedback and validation

Serve As An Analytics Tool Evangelist: 

  • Collaborate with the Services and Leadership teams to actively assist in improving the usability, efficiency, and overall effectiveness of our clients’ web analytics tool deployments
  • Actively focus on the future-proofing, scalability, and ease of maintenance in all solutions
  • Provide recommendations on adoption of new tools and features as appropriate to the client’s needs
  • Work closely with the Analyst Team to address the root cause of any identified measurement issues

Perform Other Related Duties: 

  • Attend regular meetings and contribute when and where applicable
  • Adhere to all company policies
  • Contribute to co-worker and management performance reviews
  • Complete all reporting and time sheets daily as dictated by your position
  • Any other duties as stipulated by your direct manager

Preferred Skills: 

  • Familiarity with web analytics in general, including terminology and best practices
  • Familiarity with Google Analytics and Adobe Analytics in particular
  • Proficient in HTML and JavaScript
  • Experience building or maintaining websites, especially in e-commerce
  • Solid grounding in current web technologies, including HTML5, JavaScript and jQuery, and knowledge of how to create code that will add measurement to user interactions on a modern web site

Extra Credit For:

  • Strong critical thinking and problem-solving skills with an attention to detail
  • Strong writing and communication skills
  • Team player, supportive of a collaborative team environment and culture
  • Familiarity with popular JavaScript Libraries, especially JQuery