You are an informed marketing leader. You know how to make your website and marketing technology work for you. You understand how good data informs the needs of your business and helps you take effective action. You know that marketing measurement is an iterative process, and have selected your next goals for data enrichment. You’re […]

In every discipline there are truisms that are well known by all but never discussed in public. There are several in our industry (place ad industry reporting joke here …) but one of the most pervasive is around the never ending disagreement between the IT department and the marketing department, especially when it comes to […]

Digital analytics has been maturing over the years, moving from pageviews, through sessions and individual events, to a visitor-centric approach to understanding online activity. Most digital analysts are, at least, coming to the point where they understand that customer journeys are bigger than the last session. Many are well past that point, and are looking […]

The Napkyn Analytics team spent some quality time online with our partner ObservePoint on Thursday to attend their Mobile Analytics Summit, a day of hugely valuable (and free!) sessions led by some of the very best in mobile measurement. Speakers included  Krista Seiden from the Google Analytics for Firebase team, Chris Slovak from Tealium (who […]