November 10, 2021 -
Last week, Joy Brazelle reviewed some of the new features in Google Ads. If you missed the post, you can read it here. Today, we’re going to focus more on the “How To” side of things for one of the new features, Tag Assistant Support. . Tag Assistant helps confirm your conversion tags are working […]
November 8, 2021 -
So, let’s not go back to the beginning of (PPC) time – but it is quite fascinating, in case you want a little trip down Wikipedia memory lane – https://en.wikipedia.org/wiki/Yahoo!_Native Hindsight being 20/20, you have to have known that automation/AI/ML was always going to be the way of paid search – especially for Google. Think […]
November 5, 2021 -
Yesterday, I attended the GMP’s 13th Women in Tech (#RealTalk) “Own Your Truth event to promote women empowerment & diversity across the industry. It focused on how the power of storytelling helps you hone your authentic voice while driving deeper connections with those around you. I didn’t really know what to expect going into this, […]
October 7, 2021 -
What is gross margin? Gross Margin = (Total Revenue – Cost of Goods Sold)/Total Revenue). To improve gross margin, you can increase total revenue or decrease the cost of goods sold. Google Analytics data can easily help with insights on how to increase revenue. How can Google Analytics help you to increase your company’s revenue? […]
May 31, 2021 -
Our AdTech Privacy Webinar, “What You Need to Know to Continue to Measure Success in a Cookie-less World” is now available on-demand. This one-hour presentation begins with a Fireside Chat with Google’s Sharen Phillips, Head of US Channel Sales Partners, and Napkyn CEO, Jim Cain. They discuss some of the most important aspects of this broad topic […]
April 8, 2021 -
Join Napkyn Analytics on Tuesday, April 20 at 2:00 pm, for “3 Questions Your Analytics Team Should be Answering Before You Even Ask” and you’ll leave with a new way to approach your analytics – asking real business questions, thinking about analytics as more than reports derived by tags on your pages and how to […]
January 28, 2021 -
Today, Napkyn Analytics announced that a leading automobile manufacturer has engaged Napkyn to implement GA360 for their Tier 1 website with capabilities to activate audiences, optimize media, deliver insights within and between in-market and near market audiences and perform behavioural, content consumption and conversion comparison analysis, enabling data-driven attribution to inform their digital marketing strategy. […]
January 14, 2021 -
A while ago I wrote an article about A/A tests and reasons why this type of test may not be the best option with Google Optimize when the objective is to make sure all the implementation was properly done. The idea to do deployment validation with an A/A test was actually Jim’s (Napkyn CEO) idea. […]
December 7, 2020 -
Every website is based on information a user (owner) or company put together in order to sell products, services, or to share knowledge. It usually starts with an idea, moves to a drawing board, then to a wireframe, to a coding process, and finally, a website. But that’s not the end. New pages will invariably […]
November 13, 2020 -
Data blending on Data Studio dashboards is a powerful feature that allows you to create your own custom rates, including custom metrics and completion/drop-off rates between event-based interactions. Rates are a great way to provide a quick, context-rich measurement of key user interactions with your site. Why Create Your Own Custom Rates Using Data Blending? […]
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