November 7, 2022 -
Google has introduced an innovative, privacy-compliant solution for publishers and advertisers who are concerned about retargeting and the effectiveness of their ads now that third-party data is going away. The new Publisher Advertiser Identity Reconciliation (PAIR) system allows you to reconcile first-party data and share information about users WITHOUT revealing their identities – the perfect […]
June 29, 2022 -
Recently, Google brought senior marketers & agency leaders together to discuss priorities, challenges, goals, & product roadmaps. This is what we heard: Google is investing heavily into knowledge & computing advancements AI & Multimodality: Multisearch with text, image, & camera to inform results. Ambient Computing: Seamless experiences across every device. OS, etc. AR: Google Lens […]
March 16, 2022 -
Today, Google announced timelines for when UA/360 will sunset and transition to GA4. Below is a summary and a GA4 Transition Roadmap that proactive organizations are executing. TLDR July 1, 2023: UA properties will stop processing new hits and be read only. October 1, 2023: UA360 properties will stop processing new hits and be read […]
November 10, 2021 -
Last week, Joy Brazelle reviewed some of the new features in Google Ads. If you missed the post, you can read it here. Today, we’re going to focus more on the “How To” side of things for one of the new features, Tag Assistant Support. . Tag Assistant helps confirm your conversion tags are working […]
November 8, 2021 -
So, let’s not go back to the beginning of (PPC) time – but it is quite fascinating, in case you want a little trip down Wikipedia memory lane – https://en.wikipedia.org/wiki/Yahoo!_Native Hindsight being 20/20, you have to have known that automation/AI/ML was always going to be the way of paid search – especially for Google. Think […]
November 5, 2021 -
Yesterday, I attended the GMP’s 13th Women in Tech (#RealTalk) “Own Your Truth event to promote women empowerment & diversity across the industry. It focused on how the power of storytelling helps you hone your authentic voice while driving deeper connections with those around you. I didn’t really know what to expect going into this, […]
October 7, 2021 -
What is gross margin? Gross Margin = (Total Revenue – Cost of Goods Sold)/Total Revenue). To improve gross margin, you can increase total revenue or decrease the cost of goods sold. Google Analytics data can easily help with insights on how to increase revenue. How can Google Analytics help you to increase your company’s revenue? […]
May 31, 2021 -
Our AdTech Privacy Webinar, “What You Need to Know to Continue to Measure Success in a Cookie-less World” is now available on-demand. This one-hour presentation begins with a Fireside Chat with Google’s Sharen Phillips, Head of US Channel Sales Partners, and Napkyn CEO, Jim Cain. They discuss some of the most important aspects of this broad topic […]
April 8, 2021 -
Join Napkyn Analytics on Tuesday, April 20 at 2:00 pm, for “3 Questions Your Analytics Team Should be Answering Before You Even Ask” and you’ll leave with a new way to approach your analytics – asking real business questions, thinking about analytics as more than reports derived by tags on your pages and how to […]
January 28, 2021 -
Today, Napkyn Analytics announced that a leading automobile manufacturer has engaged Napkyn to implement GA360 for their Tier 1 website with capabilities to activate audiences, optimize media, deliver insights within and between in-market and near market audiences and perform behavioural, content consumption and conversion comparison analysis, enabling data-driven attribution to inform their digital marketing strategy. […]
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