Google has introduced an innovative, privacy-compliant solution for publishers and advertisers who are concerned about retargeting and the effectiveness of their ads now that third-party data is going away.  The new Publisher Advertiser Identity Reconciliation (PAIR) system allows you to reconcile first-party data and share information about users WITHOUT revealing their identities – the perfect […]

Recently, Google brought senior marketers & agency leaders together to discuss priorities, challenges, goals, & product roadmaps. This is what we heard: Google is investing heavily into knowledge & computing advancements AI & Multimodality: Multisearch with text, image, & camera to inform results. Ambient Computing: Seamless experiences across every device. OS, etc. AR: Google Lens […]

Last week, Joy Brazelle reviewed some of the new features in Google Ads. If you missed the post, you can read it here. Today, we’re going to focus more on the “How To” side of things for one of the new features, Tag Assistant Support. . Tag Assistant helps confirm your conversion tags are working […]

Yesterday,  I attended the GMP’s 13th Women in Tech (#RealTalk) “Own Your Truth event to promote women empowerment & diversity across the industry. It  focused on how the power of storytelling helps you hone your authentic voice while driving deeper connections with those around you.  I didn’t really know what to expect going into this, […]

What is gross margin? Gross Margin = (Total Revenue – Cost of Goods Sold)/Total Revenue). To improve gross margin, you can increase total revenue or decrease the cost of goods sold. Google Analytics data can easily help with insights on how to increase revenue. How can Google Analytics help you to increase your company’s revenue? […]

Our AdTech Privacy Webinar, “What You Need to Know to Continue to Measure Success in a Cookie-less World” is now available on-demand. This one-hour presentation begins with a Fireside Chat with Google’s Sharen Phillips, Head of US Channel Sales Partners, and Napkyn CEO, Jim Cain. They discuss some of the most important aspects of this broad topic […]

Today, Napkyn Analytics  announced that a leading automobile manufacturer has engaged Napkyn to implement GA360 for their Tier 1 website with capabilities to activate audiences, optimize media, deliver insights within and between in-market and near market audiences and perform behavioural, content consumption and conversion comparison analysis, enabling data-driven attribution to inform their digital marketing strategy.  […]