June 27, 2019 -
Thirteen months ago, there was a common refrain when we were talking to customers and prospects about all the benefits of the Google Analytics 360 stack. They often said, “We like and use the tools, but it doesn’t feel like they are really ready for the large enterprise.” Part of this concern was easily sorted […]
June 26, 2019 -
As an Analyst at Napkyn, a common ask from our enterprise ecommerce clients is to help them identify the most valuable audiences in a sales funnel, and leverage insights about those audiences to drive online sales. One of the most powerful integrated stacks that can accomplish this is Search Ads 360 + Google Analytics 360, […]
June 28, 2018 -
Google yesterday announced the upcoming launch of its Google Marketing Platform, which will integrate the digital marketing power of the DoubleClick stack with the Google Analytics 360 Suite of products. In order to help our clients and community navigate this new technology, we’re excited to share that we have partnered up with the Google Go-to-Market […]
for more analytics
news and resources
