Data-driven marketers & agencies continue to win with data even as the disappearance of cookies accelerates. Data-Driven Marketers & Agencies have taken a proactive approach to the current depreciation, and upcoming disappearance, of the cookie. How? By following a 4-step plan that helps them to understand the impact, fill existing data gaps, and future proof […]

Napkyn will be closing the office Monday, Jun 28th, to Friday, July 2nd.  The entire company is taking this time off as an opportunity to unplug, recharge, and avoid burnout. With the pandemic, we’ve all had a stressful year. Ontario, where most of our employees are located, has just come out of a provincial lockdown […]

Our AdTech Privacy Webinar, “What You Need to Know to Continue to Measure Success in a Cookie-less World” is now available on-demand. This one-hour presentation begins with a Fireside Chat with Google’s Sharen Phillips, Head of US Channel Sales Partners, and Napkyn CEO, Jim Cain. They discuss some of the most important aspects of this broad topic […]

The global embrace of data is creating major stress in businesses. Despite over a decade of using phrases like ‘data-driven’, ‘big data’, ‘data science’ ad nauseum, there really hasn’t been as much progress on running with numbers as most businesses would like. Since the dawn of digital analytics (aka the ‘late 90s’), there has been […]

We’re thrilled to announce that our AdTech Privacy Webinar, “What You Need to Know to Continue to Measure Success in a Cookie-less World” now includes a Fireside Chat with Google’s Sharen Phillips, Head of US Channel Sales Partners, and Napkyn CEO, Jim Cain. They’ll discuss some of the most important aspects of this broad topic […]

We’ve reached a tipping point in data.  Not only is everyone talking about it (my mum confidently quotes stats on the pandemic and talks about trending), it’s everywhere (I just read a book about a supervillain data scientist, advanced stats rule my hockey news feeds, and the level of analysis of data around the 2020 […]

As organizations are under increasing pressure to provide enhanced digital experiences, investment in updates, upgrades, and redesigns to site content is also ramping up to achieve success and competitive differentiation.  Measuring the impact of these changes requires a consistent measurement strategy. A good measurement strategy needs time.  Time to review the details of changes being […]