September 15, 2022 -
Since its release as free software in 2018, Google Data Studio has constantly updated to include improved and advanced features for digital marketers. For those who don’t know, Data Studio is a powerful data visualization tool created by Google to help marketers make better decisions with their data. It allows you to create reports and […]
September 12, 2022 -
The last in our Flashback Flash forward series by Jim Cain. For each segment you can watch the video or read the transcript located below. Data is an asset. The more an organization, and analysts/marketers in the organization, start to think about data as something that you paid for, you created, you should own, and […]
February 7, 2022 -
With the whirlwind of lawsuits and allegations based on recent (and not so recent events), FTC and other government activities, things are getting real. But, I am not pointing these things out as a criticism. I am certain everyone is all for people’s privacy. But certain types of advertising, targeting, and measurement might become a […]
January 27, 2022 -
Yes. We all know. We all have seen the message that Google is changing the default attribution model from Last Non-Direct Click to Data Driven starting this week in GA4. And people are losing their minds. And I am unsure why. Most people have not been using GA4 long enough, even if this would be […]
January 20, 2022 -
Hi All, and thanks for coming to check out some Napkyn content as you kick off your new year. If you keep an eye on us, you’ll know it’s been a pretty exciting last few months. I’m an employee for the first time in 13 years, which is a bit of a trip. Frankly i’m […]
January 17, 2022 -
This, as most things do, seemed like a very funny way to think about what we may expect in 2022. Or, as I say, ‘Smells Like Data Science’. I feel like this is the year that companies are going to embrace machine learning (ML) and artificial intelligence (AI). Especially with privacy changes and the eventual […]
December 3, 2021 -
I came across this article over the weekend, ‘Peacock Strikes Direct Access DSP Deals With The Trade Desk, Yahoo‘. It struck me as interesting. Could this describe the perfect storm of all things that have been happening and a glimpse into what is to come with advertising and marketing? What has been happening? For a […]
November 30, 2021 -
Realtime lets you monitor activity on your app or website site as it happens. It lets you see not only how users enter the conversion funnel, but how they behave once they’re there, for example: The number of users during the last 30 minutes (per minute). Users by source, medium, or campaign: Where your users are […]
November 22, 2021 -
Heuristics. That’s a good word – a practical way of solving a problem that produces a, potentially not optimal, solution but is good enough based on constraints. The reason I love this word is because, back in the day (pre-machine learning), that (Advanced Heuristics) was a setting option that web analytics software ClickTracks, had and […]
November 10, 2021 -
Last week, Joy Brazelle reviewed some of the new features in Google Ads. If you missed the post, you can read it here. Today, we’re going to focus more on the “How To” side of things for one of the new features, Tag Assistant Support. . Tag Assistant helps confirm your conversion tags are working […]
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