Every Black Friday, the analyst team (myself included) huddles in a room to monitor the online performance of our clients’ busiest shopping day of the year. The day is dedicated to keeping an eye on the data as it becomes available in Google Analytics (GA) to uncover where clients are exceeding or falling behind based […]

While we don’t deliberately create these lists, every year over the holidays we have the time and space at the office to talk shop, what our big wins were for the year, what we could have done better, and what we’d like to do next.  Inevitably, we start talking about ‘things we wish were happening’. […]

As a leading Google Partner, Napkyn Analytics is privileged to closely collaborate with many of Google’s analytics and media teams to bring world-class technology and solutions to our clients. With that, we were very proud that Google released a case study on our industry-leading executive dashboarding work with Lucky Brand Jeans that leverages Google Marketing […]

The process of attracting a potential client and closing a sale generally takes a variety of people, each with a unique contribution to the sales process. If you think of your digital marketing channels like a sales team, currently, most reporting provides all the accolades to the team member that happens to be present when […]