With everything that has been happening in the World – with Covid especially – more and more people are using apps and online options to do their purchases. Groceries, construction materials, general stuff for the house, and more. As per Business Of Apps, when the iOS App Store launched in 2008, they had 500 apps. […]

Why?  Why does Google Analytics give us so many choices when it comes to attribution reporting? The answer should be obvious.  Death Match 2021.  If you are an owner of a channel and responsible for its performance, you need a good defense.  And your best defense, other than a big offense, is your attribution model.  […]

So although I am sure very few of you will get the Ernest/Vern reference, I still find it funny (and isn’t that what really matters). This post actually drove some of the content for this more in-depth article about the evolution of both data (sort of) and the role of the data analyst. The Importance of […]

There’s been a lot of talk about the new Google Analytics Property – GA4 (former App + Web) since its first release in Jul. 31st, 2019 and turned officially into GA4 later on. Tutorials, videos, webinars are all over the place with, at least, something new that was not discussed previously. That’s not surprising as […]

Join Napkyn Analytics’ Joy Brazelle on March 25th, at 1:00 PM Eastern for this one-hour webinar and explore GA4’s 4 coolest features when combined with your existing Google Analytics reports:  What’s Covered? 1- Old Meets New – Old answers drive new questions.  Use UA as a launchpad for a deeper dive in GA4 2 – […]

Digital analytics consulting and engineering company expands portfolio with a new line of services geared toward helping clients successfully navigate Google Analytics 4. Napkyn Analytics, a leading analytics consultancy, today announced it has expanded its portfolio with a range of services designed to help brands quickly and easily understand and implement Google’s newly released analytics […]