April 18, 2019 -
By Katerina Naddaf and Ed Finn In my three years working in the analytics space, a common theme I see among our clients is the divide between Finance, IT, UX, and Marketing teams on the use of web data for decision making. Everyone trusts their own numbers, above all others. So how do we align […]
March 5, 2019 -
By Ed Finn & Chris Wright Napkyn works with enterprise marketing and ecommerce teams, which means we often have our attention fixed on online acquisition and online conversions. But, as we all know, the purchase journey isn’t limited to the web. After getting initially inspired, a customer can learn about your product across multiple web […]
February 19, 2019 -
Yes, you read the title right. If you landed here then you may have been looking for a solution to the often blogged about “Paypal Referral Exclusion Fix”. What you’ve probably found so far is a common treatment for a common problem: Default reporting shows a disproportionately large amount of revenue attributed to the source/medium […]
January 25, 2019 -
Every Black Friday, the analyst team (myself included) huddles in a room to monitor the online performance of our clients’ busiest shopping day of the year. The day is dedicated to keeping an eye on the data as it becomes available in Google Analytics (GA) to uncover where clients are exceeding or falling behind based […]
January 16, 2019 -
While we don’t deliberately create these lists, every year over the holidays we have the time and space at the office to talk shop, what our big wins were for the year, what we could have done better, and what we’d like to do next. Inevitably, we start talking about ‘things we wish were happening’. […]
January 2, 2019 -
As a leading Google Partner, Napkyn Analytics is privileged to closely collaborate with many of Google’s analytics and media teams to bring world-class technology and solutions to our clients. With that, we were very proud that Google released a case study on our industry-leading executive dashboarding work with Lucky Brand Jeans that leverages Google Marketing […]
August 9, 2018 -
Is a picture worth a thousand [key]words? In this post we explore how you can test whether Google’s Product Listing Ads (PLAs) are a better driver of conversion than Branded Paid Search. This question was of particular interest to one of our clients. They wanted to know how these search campaigns were performing against one […]
July 9, 2018 -
The process of attracting a potential client and closing a sale generally takes a variety of people, each with a unique contribution to the sales process. If you think of your digital marketing channels like a sales team, currently, most reporting provides all the accolades to the team member that happens to be present when […]
July 4, 2018 -
As some of you may have hung around long enough to recall, way back in 2012 Google began the process of upgrading to Universal Analytics. The promise of Universal Analytics was pretty ambitious – there were exciting changes to the type of data that could be integrated in GA with uploads, the introduction of custom […]
June 4, 2018 -
When it comes to performance reporting, Google Data Studio has been a game-changer. Its place in the Google Analytics 360 Suite has made it a common platform for reporting digital analytics data, but that’s hardly a limitation of the tool. With the ability to connect to many sources of arbitrary data, including Google Sheets, Google […]
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