The process of attracting a potential client and closing a sale generally takes a variety of people, each with a unique contribution to the sales process. If you think of your digital marketing channels like a sales team, currently, most reporting provides all the accolades to the team member that happens to be present when […]

If you’re someone making decisions about digital marketing, chances are you work with a number of different solution providers who were each hired in pursuit of the same fundamental goal — to help you improve your company’s digital performance.  Chances are also pretty good that each of these hard-working vendors provides performance reporting as part […]

We’re really getting into the meat of the content now with our fifth post in Napkyn’s Attribution Blog Series. If you haven’t subscribed already subscribe to receive updates on this series here or through the banner at the top of this post. In this installment I will help you assess if your organization is prepared […]

By Pat Cooney, Implementation Specialist and Training Practice Lead & Hollis Bowman, Senior Analyst and Google Analytics 360 Practice Lead  We have a client who approached us because they were having some normalization issues between what they were seeing in Google Analytics and what was being recorded in the back office data. Some investigation showed us […]

So much of digital analytics is an artefact of how it all began, and it began with some pretty serious limitations. Even if you’re a digital analyst by trade, to do your job well you need to start looking at the bigger picture. And then there were hits Digital analytics got its start when people […]

The holidays sneak up on me every year. As Black Friday approaches, I’m starting to do research on what to buy my close friends and family. I’m taking my time, clicking on the URLs that have been compiled as wish lists and sent to me, and perusing the product lists for other gift ideas. I […]

In the previous entry in this series on Roll-Up Reporting for Google Analytics 360, I went over the more strategic considerations of how and why you might build a Roll-Up of existing GA web properties. Now that you have the foundations sorted out, you’re ready to build against your plan. The mechanics of building a […]