If you missed Part 1 you can read it here. In Part 1 of this post I talked about the battle around data that is occurring between departments in almost every company – collecting it, accessing it, sharing it, governing it, etc.- in order to use it to transform the business. I explained the problems […]

Part 1: A 4 Cs Prologue Whether you’re a midsized company or a billion dollar enterprise, there’s a battle happening in your business that you may not be aware of, and you’d better understand it if you want to turn it into victory. As has been repeated ad nauseum over the last few years, data […]

Considering that in most organizations there is a clear and frustrating disconnect between the executives who want data and the analysts who create and work with it, sometimes data can seem like a four letter word. Add in the havoc of the current deprecation and ultimate extinction of the third-party cookie, and the expletive level […]

Napkyn Analytics to participate in MADS 2021, as a Bronze Sponsor Napkyn Analytics, a leader in enterprise analytics and a Google Premier Solution Partner for the Google Marketing Platform, today announced it is a Bronze sponsor of Informa’s Marketing Analytics and Data Analytics 2021 conference. MADS gathering of thought leaders, industry experts and partners in […]

Do you want to push the boundaries of your talents in digital analytics? Do you want to work alongside global agencies, Fortune 1000 companies, and data-driven executives and marketing and IT leaders? Do you value a flexible, family-friendly work environment that comes with a great vacation and benefits program? If you answered yes to any […]

With GA4 near ‘road readiness,’ Napkyn wants to help you understand what attribution in 2021 looks like.   New reports: model comparison, conversion paths Attribution settings in Admin Deprecating last-engagement models GA360 version This event is now available as an on-demand recording, and is a must-watch for: Anyone interested in the latest GA4 developments Marketers responsible […]

Napkyn has two complimentary webinars this week, please join us for one, or both! Space is limited so please register today. Marketing Analytics and Data Science: Ask the Experts Wednesday, August 18th, 2:00 PM EST Napkyn CEO, Jim Cain will be participating in the Marketing Analytics and Data Science (MADS) 2021, pre-conference “Ask the Experts” webinar on […]

Napkyn CEO and Founder, Jim Cain to participate in MADS 2021 “Ask the Experts” Webinar on August 18th, at 2:00 PM Are you eager to connect with experts on the cutting edge of marketing analytics and data science trends, technologies, and best practices? Then join us on Wednesday, August 18, 11 AM PST/2 PM EST, […]