January 25, 2019 -
Every Black Friday, the analyst team (myself included) huddles in a room to monitor the online performance of our clients’ busiest shopping day of the year. The day is dedicated to keeping an eye on the data as it becomes available in Google Analytics (GA) to uncover where clients are exceeding or falling behind based […]
January 16, 2019 -
While we don’t deliberately create these lists, every year over the holidays we have the time and space at the office to talk shop, what our big wins were for the year, what we could have done better, and what we’d like to do next. Inevitably, we start talking about ‘things we wish were happening’. […]
January 2, 2019 -
As a leading Google Partner, Napkyn Analytics is privileged to closely collaborate with many of Google’s analytics and media teams to bring world-class technology and solutions to our clients. With that, we were very proud that Google released a case study on our industry-leading executive dashboarding work with Lucky Brand Jeans that leverages Google Marketing […]
August 9, 2018 -
Is a picture worth a thousand [key]words? In this post we explore how you can test whether Google’s Product Listing Ads (PLAs) are a better driver of conversion than Branded Paid Search. This question was of particular interest to one of our clients. They wanted to know how these search campaigns were performing against one […]
July 9, 2018 -
The process of attracting a potential client and closing a sale generally takes a variety of people, each with a unique contribution to the sales process. If you think of your digital marketing channels like a sales team, currently, most reporting provides all the accolades to the team member that happens to be present when […]
July 4, 2018 -
As some of you may have hung around long enough to recall, way back in 2012 Google began the process of upgrading to Universal Analytics. The promise of Universal Analytics was pretty ambitious – there were exciting changes to the type of data that could be integrated in GA with uploads, the introduction of custom […]
June 4, 2018 -
When it comes to performance reporting, Google Data Studio has been a game-changer. Its place in the Google Analytics 360 Suite has made it a common platform for reporting digital analytics data, but that’s hardly a limitation of the tool. With the ability to connect to many sources of arbitrary data, including Google Sheets, Google […]
May 10, 2018 -
If you’re someone making decisions about digital marketing, chances are you work with a number of different solution providers who were each hired in pursuit of the same fundamental goal — to help you improve your company’s digital performance. Chances are also pretty good that each of these hard-working vendors provides performance reporting as part […]
April 25, 2018 -
We’re really getting into the meat of the content now with our fifth post in Napkyn’s Attribution Blog Series. If you haven’t subscribed already subscribe to receive updates on this series here or through the banner at the top of this post. In this installment I will help you assess if your organization is prepared […]
April 10, 2018 -
By Pat Cooney, Implementation Specialist and Training Practice Lead & Hollis Bowman, Senior Analyst and Google Analytics 360 Practice Lead We have a client who approached us because they were having some normalization issues between what they were seeing in Google Analytics and what was being recorded in the back office data. Some investigation showed us […]
for more analytics
news and resources
