Have you missed any of our webinars? Or, are there some you’d like to watch again, (or again and again)? We’ve made it easier by creating a webinar channel, a one-stop shop for Napkyn webinars. All of our webinars are free to view and available 24×7. Popular topics include AdTech Privacy and Google Analytics 4. […]

Our AdTech Privacy Webinar, “What You Need to Know to Continue to Measure Success in a Cookie-less World” is now available on-demand. This one-hour presentation begins with a Fireside Chat with Google’s Sharen Phillips, Head of US Channel Sales Partners, and Napkyn CEO, Jim Cain. They discuss some of the most important aspects of this broad topic […]

Often when you hear or read about the evolution of something, it’s framed as a journey (although one company I worked for had an incredibly inappropriate ‘evolution’ slide that lacked any political correctness, and was presented boldly and proudly in sales meetings). Anyhow, back to the journey. Evolution is presented as this scenic journey down […]

The global embrace of data is creating major stress in businesses. Despite over a decade of using phrases like ‘data-driven’, ‘big data’, ‘data science’ ad nauseum, there really hasn’t been as much progress on running with numbers as most businesses would like. Since the dawn of digital analytics (aka the ‘late 90s’), there has been […]

With everything that has been happening in the World – with Covid especially – more and more people are using apps and online options to do their purchases. Groceries, construction materials, general stuff for the house, and more. As per Business Of Apps, when the iOS App Store launched in 2008, they had 500 apps. […]

Why?  Why does Google Analytics give us so many choices when it comes to attribution reporting? The answer should be obvious.  Death Match 2021.  If you are an owner of a channel and responsible for its performance, you need a good defense.  And your best defense, other than a big offense, is your attribution model.  […]

So although I am sure very few of you will get the Ernest/Vern reference, I still find it funny (and isn’t that what really matters). This post actually drove some of the content for this more in-depth article about the evolution of both data (sort of) and the role of the data analyst. The Importance of […]