In my previous posts on Google Analytics 360’s BigQuery export, I outlined the basics of the Google Analytics 360-BigQuery integration, and some introductory lessons on how to query the data once you have it. Now, it’s time to get a little more sophisticated. In that first post, I mentioned that Google Analytics 360’s BigQuery export […]

In a previous post, I covered the basics of setting up the Google Analytics 360 BigQuery Export, and covered some details about the schema that export provides. In this post, I want to start digging in to the fun part: querying the Google Analytics data in Google BigQuery. Now, this post requires a very basic […]

The Intersection of Digital Analytics and Data Science: An Introduction (Video)

by Alex Reid

The evolution of analytics technology has allowed the web to become a significant source of  digital data for marketing decision making. But with the rise of cloud technology, this digital data is increasingly being used beyond the marketing department as the source for traditional business decision making, from supply chain to the sales cycle and […]