If you’re someone making decisions about digital marketing, chances are you work with a number of different solution providers who were each hired in pursuit of the same fundamental goal — to help you improve your company’s digital performance.  Chances are also pretty good that each of these hard-working vendors provides performance reporting as part […]

We’re really getting into the meat of the content now with our fifth post in Napkyn’s Attribution Blog Series. If you haven’t subscribed already subscribe to receive updates on this series here or through the banner at the top of this post. In this installment I will help you assess if your organization is prepared […]

We’ve made it to the fourth installment of Napkyn’s Attribution Blog Series. If you haven’t subscribed already subscribe to receive updates on this series here or through the banner at the top of this post. We’ve gone over the benefits of attribution and how your organization can prepare for attribution (click here for a refresher). […]

Welcome to the third installment of Napkyn’s Attribution Blog Series. If you haven’t subscribed already subscribe to receive updates on this series here or through the banner at the top of this post. After our last post, you should be up to speed on the benefits of attribution. (Oh, you’re not? Read this.) Now we’re […]

Welcome to our second installment of Napkyn’s Attribution Blog Series. If you haven’t subscribed already subscribe to receive updates on this series here or through the banner at the top of this post. Before we dive into the depths of attribution together, I want to give you a sense of the ways your business can […]

Napkyn is taking our known strength at marketing analysis in Google Analytics to the next level with the formal creation of a comprehensive attribution practice and we want to welcome you along for the ride. It’s likely that you’ve heard the buzzword “attribution” swirling around during marketing meetings, conferences, or across the blogosphere. But what […]