October 23, 2017 -
Digital analytics has been maturing over the years, moving from pageviews, through sessions and individual events, to a visitor-centric approach to understanding online activity. Most digital analysts are, at least, coming to the point where they understand that customer journeys are bigger than the last session. Many are well past that point, and are looking […]
September 21, 2017 -
Yesterday, Google announced a new feature that it started rolling out to Google Analytics 360 customers in August: data streaming into BigQuery. This offers Analytics 360 customers a great opportunity to start working with more complete near-real-time data much more rapidly than they could before. That’s especially exciting for online retailers nearing their peak season. […]
January 22, 2015 -
While Google Analytics (GA) has millions of enthusiastic users, there is still an unfortunate opinion in large businesses that it isn’t ‘ready for prime time’ in the enterprise. This is no longer the case. GA is much easier to implement, more cost effective and in many ways way more powerful (I’m looking at you attribution) […]
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