March 6, 2023 - In the near future, Google Ads will be equipped with a powerful new feature – Google Analytics 4 Audience Builder. By enabling cross-product access management in their linked accounts, Admins can give various roles to different users that greenlight permissions for accessing features such as creating audiences from within Google Ads interfaces. Get ready to streamline your marketing campaigns and maximize efficiency!
Yes. You can only link GA4 properties to individual Google Ads accounts and to Google Ads manager accounts.
And, you can only create up to 400 links per property. If your current Google Ads setup exceeds this limit, you might want to think about creating a Google Ads manager account and linking that to your Analytics property. Keep in mind, A link to a Google Ads manager account counts as 1 link.
To link a property to Google Ads, you have to use a Google account that has the following permissions. If your account doesn’t have these permissions, ask your Analytics or Google Ads administrator for help:
Creating GA4 property links to Google Ads is
If you don’t see the Google Ads account you want to link, you may not have the right permissions.
IMPORTANT: If you enable auto-tagging when you link to a manager account, then auto-tagging will be enabled on all Google Ads accounts directly linked to the manager account.
When you create a link between your Google Ads account and your Google Analytics 4 property, you’ll automatically begin seeing Google Ads data in your Google Analytics 4 reports. This link also makes data from your Google Analytics 4 property available to use in Google Ads. However, to take action on this data, you still need to sign in to Google Ads and do at least one of the following:
Connecting your Google Ads account to your Google Analytics 4 property unlocks a wealth of data that can help you better understand, measure and optimize the performance of all your campaigns. But, if you want to take action on this data, you’ll have to sign in to Google Ads and do at least one of the following:
Import conversions (for bidding and to see Analytics conversions in Ads)
If you’re looking for enhanced remarketing and reporting, you also need to activate Google Signals.
At Napkyn, we keep track of the latest Google Analytics 4 developments and post updates to ensure you are always in the loop regarding new features and how to use them. Sign up for our monthly newsletter to get the latest scoop on Google Analytics 4 as well as useful guides for getting the most out of this platform.
Have questions about transitioning or getting the most out of your GA4 implementation? Contact us.