Tara Landry

Marketing Manager

With more than 20 years of experience as a marketing communications professional, Tara has in-depth campaign experience from conception to analysis and is passionate about content, translating marketing ideas across all organizational levels, and punk rock.

Posts by Tara Landry

Volume 3 of our monthly update filled with the latest GA4 news and updates data-driven organizations need to be aware of. GA4 Word on the Street Attribution Solution: Google updates to GA4’s data-driven attribution model improves  model accuracy for conversion types with low conversion volume or short data history and consequently, fractional credit will be assigned […]

Volume 2 of our monthly update filled with the latest GA4 news and updates data-driven organizations need to be aware of. GA4 Word on the Street In the Raw: GA4’s Access Logging API is launching. You can now get a raw log of who’s accessing your property’s data be it via API, UI, or Google integrations. […]

A monthly update filled with the latest GA4 news and updates data-driven organizations need to be aware of. GA4 Word on the Street The Sweet Spot: Use GA4’s Segment Overlap Report to compare how up to 3 user segments overlap and relate to each other. This analysis technique visualizes the relationship between multiple segments of users […]

The Clock is Ticking. You have a little over a year until GA4 needs to be your analytics source of truth. UA sunset dates have been announced and Google has been clear no exceptions will be made. At sunset UA will stop processing hits, and your data will become read-only.  Are you going to be […]

There have been some pretty big changes in the world of marketing in the  past 20 years, some of the big ones that come to mind are the introduction of PPC in 2002,   the launch of Remarketing in AdWords in 2010, the end of SEO (at least how we knew it to  that point) […]

Yesterday,  I attended the GMP’s 13th Women in Tech (#RealTalk) “Own Your Truth event to promote women empowerment & diversity across the industry. It  focused on how the power of storytelling helps you hone your authentic voice while driving deeper connections with those around you.  I didn’t really know what to expect going into this, […]

In March of 2020 we left our office for what we thought would be 2 weeks. Last Thursday, 18 months later, the Napkyn team came together in person for the first time, to participate in a one-day team building Hackathon.  We had team members come to Ottawa from Halifax, Ohio, Windsor, and the GTA, and for […]

Considering that in most organizations there is a clear and frustrating disconnect between the executives who want data and the analysts who create and work with it, sometimes data can seem like a four letter word. Add in the havoc of the current deprecation and ultimate extinction of the third-party cookie, and the expletive level […]

Do you want to push the boundaries of your talents in digital analytics? Do you want to work alongside global agencies, Fortune 1000 companies, and data-driven executives and marketing and IT leaders? Do you value a flexible, family-friendly work environment that comes with a great vacation and benefits program? If you answered yes to any […]

Have you missed any of our webinars? Or, are there some you’d like to watch again, (or again and again)? We’ve made it easier by creating a webinar channel, a one-stop shop for Napkyn webinars. All of our webinars are free to view and available 24×7. Popular topics include AdTech Privacy and Google Analytics 4. […]