January 28, 2021 -
Today, Napkyn Analytics announced that a leading automobile manufacturer has engaged Napkyn to implement GA360 for their Tier 1 website with capabilities to activate audiences, optimize media, deliver insights within and between in-market and near market audiences and perform behavioural, content consumption and conversion comparison analysis, enabling data-driven attribution to inform their digital marketing strategy. […]
December 11, 2020 -
Recently, Napkyn Analytics’ Chief Technologist, Nick Bennett, was invited to speak at Google’s annual, invite-only Data & Analytics Summit. Held November 12th & 13th, the focus of the Summit was two-fold. The theme for Day one was “Shining a light on Diversity, Equity, and Inclusion (DEI) in the Analytics Community”, and on day two, the […]
November 24, 2020 -
Today, Napkyn Analytics announced that a leading mid-western Utility company has engaged Napkyn to implement GA360 as the foundation for collecting, integrating, and enabling high-quality data to inform their digital marketing strategy. In addition, Napkyn will assist them in increasing visibility into company performance by accessing and leveraging high-quality data in order to make intelligent […]
November 9, 2020 -
Napkyn Analytics Chief Technologist, Nick Bennett, to speak at the Virtual Data & Analytics Summit 2020 hosted by Google, on November 13th. Napkyn Analytics, a respected leader in enterprise analytics and a Google Premier Solution Partner for the Google Marketing Platform today announced that Napkyn’s Chief Technologist, Nick Bennett, will be a featured speaker at […]
November 2, 2020 -
It’s no secret that in the highly competitive world of data driven marketing, media agencies and enterprises that win are those investing in growing advanced analytics capabilities. With Google Analytics 360 (GA360) media agencies can begin to deliver new advanced capabilities in marketing analytics, and first-party data audience strategy to succeed through the privacy restrictions […]
October 20, 2020 -
According to a recent report from NewVantage Partners, “Big Data and AI Executive Survey 2019 87.8% of respondents report a greater urgency to invest in data analytics, with 91.6% stating they are increasing the pace of their big data investments. However, 71.7% of firms report that they have yet to forge a data culture and […]
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