March 8, 2023 -
Tuesday, March 28: 10AM PT, 11AM MT, 12PM CT, 1PM ET Overview One of the hardest parts of getting a digital measurement program off the ground is just how new these types of initiatives are. While there are few people experienced in running a major project of this type, there ARE four archetypes of worker […]
March 2, 2023 -
This month’s spotlight: Measurement Strategy Changes in technology and regulations are having a huge impact on digital measurement approaches such as last-touch attribution, view-through attribution, and multi-touch attribution—rendering them less effective. But with these challenges come opportunities to rethink the future of data measurement. At Napkyn we’re actively leading clients through this transition, developing future-proofed measurement approaches, […]
February 25, 2023 -
Orininal Air Date: February 22, 2023 Overview A must watch for anyone who wants to kick start their first-party data strategy. The changes to data usage and regulations in the marketplace have triggered marketers and organizations to think differently about the data they use and how they drive actions and insights. First-Party data is increasingly […]
February 3, 2023 -
This month’s spotlight: First-Party Data All marketers know we live in a privacy first world and that third-party cookies are on the way out. This will continue to dramatically change how marketers need to think about, and act on collecting and leveraging data to understand and better serve their audience. Organizations winning with first-part data already have it in […]
December 19, 2022 -
Welcome to the December, holiday focused edition of our monthly newsletter. In addition to the regular GA4 centric news and updates, we’ve included special holiday related sections. A Holiday Message from Napkyn’s CEO As 2022 draws to a close, I’d like to extend my holiday wishes and share some reflections on what we’ve done together […]
November 22, 2022 -
Welcome to the November edition of our monthly newsletter, filled with the latest GA4 news and updates data-driven organizations need to be aware of. GA4 Word on the Street There’s No Place Like Home: Originally previewed at Google Marketing Live and available to all advertisers as of Oct. 27, the new GA4 home page is […]
October 26, 2022 -
The October edition of our monthly update filled with the latest GA4 news and updates data-driven organizations need to be aware of. GA4 Word on the Street Store Closing: Earlier this month Google announced Store Visits in Analytics will be discontinued as of October 31,2022. As of this date, new Store Visits reporting will not be generated. Historical Store Visits […]
September 19, 2022 -
Volume 3 of our monthly update filled with the latest GA4 news and updates data-driven organizations need to be aware of. GA4 Word on the Street Attribution Solution: Google updates to GA4’s data-driven attribution model improves model accuracy for conversion types with low conversion volume or short data history and consequently, fractional credit will be assigned […]
August 22, 2022 -
Volume 2 of our monthly update filled with the latest GA4 news and updates data-driven organizations need to be aware of. GA4 Word on the Street In the Raw: GA4’s Access Logging API is launching. You can now get a raw log of who’s accessing your property’s data be it via API, UI, or Google integrations. […]
July 15, 2022 -
A monthly update filled with the latest GA4 news and updates data-driven organizations need to be aware of. GA4 Word on the Street The Sweet Spot: Use GA4’s Segment Overlap Report to compare how up to 3 user segments overlap and relate to each other. This analysis technique visualizes the relationship between multiple segments of users […]
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