April 19, 2021 -
As promised in our last post, 8 Key Differences between GA360 and GA4 we’re (Ricardo and Rob) back to talk about Events and Parameters in GA4. So far we mentioned a couple of times the new Data-Model (event-based) and how that is different compared to Universal Analytics (Session-based). Here, we’re going to dive deeper to […]
March 24, 2021 -
There’s been a lot of talk about the new Google Analytics Property – GA4 (former App + Web) since its first release in Jul. 31st, 2019 and turned officially into GA4 later on. Tutorials, videos, webinars are all over the place with, at least, something new that was not discussed previously. That’s not surprising as […]
February 1, 2021 -
On January 21st, the latest round of Cookie updates were released on the major browser players in the market. Although we understand there are many others out there, it’s fair to say these are the ones currently setting the rules. That being said, here are the updates that you should be aware of. Firefox – […]
January 14, 2021 -
A while ago I wrote an article about A/A tests and reasons why this type of test may not be the best option with Google Optimize when the objective is to make sure all the implementation was properly done. The idea to do deployment validation with an A/A test was actually Jim’s (Napkyn CEO) idea. […]
December 17, 2020 -
The Future – Where will we go from here? In case you missed them, this is the third in a three-post article about Intelligent Tracking Prevention (ITP) and its evolution. Part 1 focused on the past – it began with the inception of ITP in June 2017 and looked at the many changes and updates that […]
December 7, 2020 -
Every website is based on information a user (owner) or company put together in order to sell products, services, or to share knowledge. It usually starts with an idea, moves to a drawing board, then to a wireframe, to a coding process, and finally, a website. But that’s not the end. New pages will invariably […]
December 1, 2020 -
The Present – New tracking features, new ITP enhancements Last week I posted the first in a three-post article about Intelligent Tracking Prevention (ITP) and its evolution. Part 1 focused on the past – it began with the inception of ITP in June 2017 and looked at the many changes and updates that occurred between […]
November 26, 2020 -
Since 2017 something has been hunting Digital Marketers, Data Analysts, or anyone who relies on tracking data to make business decisions, and that something is called ITP – Intelligent Tracking Prevention. Although ITP has been updated almost constantly, it’s amazing to see how the marketers and developers kept adapting to each update – for better […]
November 12, 2020 -
It’s not a mystery that when something new is implemented, the development team wants to make sure it is working before actually deploying the new configuration to Production. Not doing so can cause not only the no-flow of data but in some cases, it can even break your website (WordPress developers know what I’m talking […]
October 23, 2020 -
Google Tag Manager (GTM) can have many applications and it can save you a lot of headaches when properly utilized. From a single place to add all the necessary scripts, to site performance and user advantages, GTM can help developers and marketers from all sides. However, a specific structure that is only available within GTM360 […]
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