February 22, 2021 -
Event Configuration for gtag.js Direct Dual Deployments With the release and updates made to GA4 tracking over the course of 2020, there’s been a lot of new content surrounding reporting on and properly implementing GA4, particularly for a dual deployment scenario. On the implementation side, the focus of a lot of new content has been […]
February 7, 2021 -
How to deploy your GA4 tags, using your Universal Analytics dataLayer schema It’s been a busy few months, and this post is looong overdue. By now there are many resources on ecommerce implementation for GA4, but I wanted to finish up this series of posts regardless. So, welcome to Part 3 of Tagging for Ecommerce […]
October 28, 2020 -
How to deploy your GA4 tags, using your Universal Analytics dataLayer schema It’s been a busy few weeks for Google products! With the launch of Google Analytics 4, and Google Tag Manager’s new preview functionality, there’s been a lot of exciting things happening. While this isn’t a new feature to the GA4 release (it’s been […]
October 13, 2020 -
My attempt at deploying my App + Web Ecommerce tags using the Universal Analytics dataLayer Earlier this year, Google gave us our first look at the new dataLayer schema for Ecommerce handling, in App + Web. When first launched, after reading the documentation, there was something that stood out as a little concerning for me. […]
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