Rob English

Analytics Implementation Specialist

Analytics Implementation Specialist proficient in the use of Javascript and tag management platforms such as Google Tag Manager and TealiumIQ to build out custom tagging/tracking solutions. Google Analytics certified. Experienced in front end design and development.

Posts by Rob English

Google Analytics 4 (formerly App + Web) Ecommerce Tracking Part 2: Purchase Tagging

by Rob English

October 28, 2020 -

How to deploy your GA4 tags, using your Universal Analytics dataLayer schema It’s been a busy few weeks for Google products!  With the launch of Google Analytics 4, and Google Tag Manager’s new preview functionality, there’s been a lot of exciting things happening. While this isn’t a new feature to the GA4 release (it’s been […]

Read More

App + Web Ecommerce Tracking Part 1: Pre-Checkout Eventing

by Rob English

October 13, 2020 -

My attempt at deploying my App + Web Ecommerce tags using the Universal Analytics dataLayer Earlier this year, Google gave us our first look at the new dataLayer schema for Ecommerce handling, in App + Web.  When first launched, after reading the documentation, there was something that stood out as a little concerning for me.   […]

Read More