Rob English

Analytics Implementation Specialist

Analytics Implementation Specialist proficient in the use of Javascript and tag management platforms such as Google Tag Manager and TealiumIQ to build out custom tagging/tracking solutions. Google Analytics certified. Experienced in front end design and development.

Posts by Rob English

Event Configuration for gtag.js Direct Dual Deployments With the release and updates made to GA4 tracking over the course of 2020, there’s been a lot of new content surrounding reporting on and properly implementing GA4, particularly for a dual deployment scenario.  On the implementation side, the focus of a lot of new content has been […]

How to deploy your GA4 tags, using your Universal Analytics dataLayer schema It’s been a busy few months, and this post is looong overdue.  By now there are many resources on ecommerce implementation for GA4, but I wanted to finish up this series of posts regardless.  So, welcome to Part 3 of Tagging for Ecommerce […]

How to deploy your GA4 tags, using your Universal Analytics dataLayer schema It’s been a busy few weeks for Google products!  With the launch of Google Analytics 4, and Google Tag Manager’s new preview functionality, there’s been a lot of exciting things happening. While this isn’t a new feature to the GA4 release (it’s been […]

App + Web Ecommerce Tracking Part 1: Pre-Checkout Eventing

by Rob English

My attempt at deploying my App + Web Ecommerce tags using the Universal Analytics dataLayer Earlier this year, Google gave us our first look at the new dataLayer schema for Ecommerce handling, in App + Web.  When first launched, after reading the documentation, there was something that stood out as a little concerning for me.   […]