Napkyn Analytics

Digital Analytics Consulting & Engineering Company

Napkyn Analytics is a digital analytics consulting and engineering company that provides services across Data Enablement, Data Quality, Data Analysis and Data Activation.

Posts by Napkyn Analytics

Over the past 10 years, arguably one of the biggest transformations in the business world is the shift from decisions being made based on isolated data usage and “ gut instinct” to a data-driven approach where strategic decisions are based on data analysis and interpretation. Not surprising, the sheer amount of data that is now […]

This is Part 2 of the “World of Analytics” interview with Napkyn COO Nish Patel, and CEO, Jim Cain. Part 1 focused on 2020 and events that occurred that impacted analytics; including new legislation, COVID 19, and the beginnings of the cookieless world.  In Part 2, Nish and Jim discuss artificial intelligence and machine learning, […]

Recently, Napkyn COO, Nish Patel sat down with CEO, Jim Cain to take a look back on the World of Analytics in 2020, ahead to the rest of 2021 and beyond. Part 1 of this two-part interview focuses on 2020 and events that occurred that impacted analytics; including new legislation, COVID 19, and the beginnings […]