Digital Analytics Consulting & Engineering Company

Napkyn Analytics is a digital analytics consulting and engineering company that provides services across Data Enablement, Data Quality, Data Analysis and Data Activation.

Posts by Napkyn

Napkyn  is pleased to announce it placed No. 252 on the 2022 Report on Business ranking of Canada’s Top Growing Companies. Canada’s Top Growing Companies ranks Canadian companies on three-year revenue growth. Napkyn earned its spot with three-year growth of 148%.  Founded in 2009 and built on innovation and dedication to excellence, Napkyn, a full […]

Napkyn to participate in Measure Summit 2022, as Chat Room Sponsor Napkyn, a leader in enterprise analytics and a Google Premier Solution Partner for the Google Marketing Platform announced today that it will participate in Measure Summit 2022 as the official Chat Room Sponsor.  Hosted by Chris “Mercer” Mercer, Creator of, and Julian Juenemann, […]

Since its release as free software in 2018, Google Data Studio has constantly updated to include improved and advanced features for digital marketers.    For those who don’t know, Data Studio is a powerful data visualization tool created by Google to help marketers make better decisions with their data. It allows you to create reports and […]

On August 16, 2022, Google announced changes to its Data-Driven Attribution model to improve its accuracy. The new model, will be more accurate for conversion types with low conversion volume or short data history. Consequently, fractional credit will be assigned for more conversion types than before.  This is great news for businesses that want to […]

If you’re like most organizations, you’re gearing up for the transition to GA4 (if you’re not, you should be!) But there’s an important step first step a lot of organizations are skipping – evaluating your current measurement strategy.  Here’s why: transitioning to GA4 is a big change, and if your measurement strategy isn’t sound, it […]

Napkyn Chief Innovation Officer, Jim Cain, to present at Measure Summit, Oct 5th to 7th, 2022. Napkyn, a leader in enterprise analytics and a Google Premier Solution Partner for the Google Marketing Platform, announced today that Founder and Chief Innovation Officer, Jim Cain, will be a featured speaker at Measure Summit 2022. Hosted by Chris […]

Third-party cookies have been a hot topic for the past two years, mainly because they’re being eliminated from the scene after playing a tremendous role in digital marketing for years.  Before that, several controversies surrounding a small text file made it to the news, but nothing shook up marketers as much as the announcement of […]

Ever since Google announced that it’d be joining the list of browsers ditching third-party cookies, there have been various speculations and misunderstandings in the digital marketing space.  And why wouldn’t there be?  Cookie deprecation is a HUGE change for advertisers who rely on third-party data to inform their decisions about the target market and create […]

Stretching the capabilities of Google Analytics, GA4 has introduced analysts and digital marketers to a whole new realm of reporting and actionability.  One feature that has played a key role in this regard is the Segment Overlap Report.  This article will discuss in detail what this report is, how it benefits marketers, and how it […]

This on-demand webinar is a reprise of a talk Napkyn Founder and Chief Innovation Officer Jim Cain gave at the 2022 Marketing Analytics Summit. Changes in digital marketing are no longer periodic, they’re cyclical.  Development of infrastructure excellence in four critical areas creates competitive advantages and ensures your business is future-proof in the way data […]