Napkyn Analytics

Digital Analytics Consulting & Engineering Company

Napkyn Analytics is a digital analytics consulting and engineering company that provides services across Data Enablement, Data Quality, Data Analysis and Data Activation.

Posts by Napkyn Analytics

Realtime lets you monitor activity on your app or website site as it happens. It lets you see not only how users enter the conversion funnel, but how they behave once they’re there, for example: The number of users during the last 30 minutes (per minute). Users by source, medium, or campaign: Where your users are […]

Last week, Joy Brazelle reviewed some of the new features in Google Ads. If you missed the post, you can read it here. Today, we’re going to focus more on the “How To” side of things for one of the new features, Tag Assistant Support. . Tag Assistant helps confirm your conversion tags are working […]

Only 2 days left to register. Don’t miss this live presentation with Napkyn CEO Jim Cain, Wednesday Oct 6 at 2PM Eastern In March of this year, Napkyn Founder & CEO, Jim Cain unveiled The 4 C’s For Executives. A framework he developed over a ten year period working with senior executives across North America […]

Napkyn Analytics is pleased to announce it placed No. 271 on the 2021 Report on Business ranking of Canada’s Top Growing Companies. Canada’s Top Growing Companies ranks Canadian companies on three-year revenue growth. Napkyn Analytics earned its spot with three-year growth of 134%.  A leader in enterprise analytics and a Google Premier Solution Partner for […]

Considering that in most organizations there is a clear and frustrating disconnect between the executives who want data and the analysts who create and work with it, sometimes data can seem like a four letter word. Add in the havoc of the current deprecation and ultimate extinction of the third-party cookie, and the expletive level […]

Napkyn Analytics to participate in MADS 2021, as a Bronze Sponsor Napkyn Analytics, a leader in enterprise analytics and a Google Premier Solution Partner for the Google Marketing Platform, today announced it is a Bronze sponsor of Informa’s Marketing Analytics and Data Analytics 2021 conference. MADS gathering of thought leaders, industry experts and partners in […]

Napkyn Analytics Chief Executive Officer, Jim Cain, to present at Measure Summit  2021, September 28, 2021 – October 1, 2021. Napkyn Analytics, a leader in enterprise analytics and a Google Premier Solution Partner for the Google Marketing Platform today announced that Napkyn’s Chief Executive Officer, Jim Cain, has been invited to speak as part of  […]

With GA4 near ‘road readiness,’ Napkyn wants to help you understand what attribution in 2021 looks like.   New reports: model comparison, conversion paths Attribution settings in Admin Deprecating last-engagement models GA360 version This event is now available as an on-demand recording, and is a must-watch for: Anyone interested in the latest GA4 developments Marketers responsible […]

Did you miss the MADS “Ask the Experts” pre-conference webinar that aired live on August 18th? On August 18, Napkyn CEO and Founder Jim Cain took part in this pre-conference webinar for the Marketing Analytics and Data Science Conference 2021 taking place in Florida in October. This was a chance to hear hand-picked Marketing Analytics […]