Jim Cain

Posts by Jim Cain

Using an analyst for fun and profit: vendor/campaign auditing

by Jim Cain

Many times when I talk to an organization that has dedicated analysis, I am blown away by how underutilized they are. Business analysts, especially ones who specialize in digital, are a rare breed. They have a strong understanding of technology and data, but also have the ability to see the big picture of an organization–so […]

Napkyn’s Unsolicited Strategy Audit: Indochino, Part I

by Jim Cain

In this blog, we often talk about best practices at the ’20-thousand-foot’ level. This is for good reason: discussing specific findings we have made for our clients would violate the analyst/boss relationship, and also get us sued. In order to show the real world impact that a proper measurement framework can have on a retailer, […]

Back in the Saddle: Updates and Housekeeping from Napkyn

by Jim Cain

Dear Internet, It has been months since we last fed you a blog.  Sorry about that.  We were a little busy bringing on some amazing new clients and we kinda dropped the ball.  We promise to keep feeding your search engines with regular doses of awesome. Apart from new clients, we have a lot more […]

‘Dashboard’ is not a dirty word: Napkyn’s defense of an overused term

by Jim Cain

There are a lot of terms that get badly abused – to the point where they are annoying to hear. A few personal examples would be the words ‘cloud’, ‘big data’, ‘guru’ and using the label “2.0” for anything other than a software release. The word “social” is border-line with me right now as well. […]

Executive Dashboard Tip: The Elevator Ask

by Jim Cain

I had a very enjoyable lunch last week with a few technology executives, where the focus of our discussion was on creating dashboards and reports that the CEO will want to read (one of my favorite topics). We were talking about different approaches to initial dashboard builds for a CEO, and all the approaches were […]

Salesforce and Radian6: Social media measurement is now relevant

by Jim Cain

Last week Radian6, considered by most to be the gold standard in social media measurement, was acquired by Salesforce.com for 330 million dollars.  While it is a little bittersweet to see another great Canadian tech company absorbed into a larger American one, I congratulate the team at Radian6 for their huge success.  They have certainly […]

Earning the Right to be Awesome: The hardest part of web analytics

by Jim Cain

Last Friday, a photographer came by the office to take a professional head shot of me:  I need to send it to eMetrics for my speakers bio.  It turns out the cartoon version from our ‘About Us’ page was not adequate, but I digress. I will be speaking on a panel at eMetrics Toronto with […]

The double-edged sword of coupons in ecommerce

by Jim Cain

I am spending the afternoon in the office catching up while my boys continue to sort through the metric ton of stuff they got under the tree, and I had a thought worth sharing. Groupon and other similar sites are showing offline retail what online retail has known for years – coupons still work. Online […]

Digital Marketing Maturity: Time to take a look in the mirror

by Jim Cain

One of the core components of the Analyst Program is working with clients over time to help increase both the actual and perceived value of web analysis in the organization. From our very first report, we get great feedback from our direct stakeholder (i.e. virtual boss) on how much easier it is to understand the […]

Perception is reality about water on Blog Action Day

by Jim Cain

We spend most of our time at Napkyn global headquarters helping people make sense of the web component of their business.  It’s powerful, it’s fun (at least we think so), and it has a huge impact. We love using data to create a real picture of something intangible.  Looking at the numbers around safe drinking […]