Jim Cain

Posts by Jim Cain

Introducing: The Digital Analytics Power Hour

by Jim Cain

Happy 2015 everyone! I tend to write at least one blog post a year where I promise that we will get better at consistent blogging. We are just too darn busy doing analysis to remember to blog about it, and it’s a shame — we have a lot to share. While I hope we step […]

So you want to be a senior analyst: a four-job roadmap

by Jim Cain

Digital Analysts are in high demand, and there really aren’t that many of us–yet. I get asked often by prospective analysts about how someone can advance their career in this industry. I also get asked often by firms looking hire or develop a ‘senior analyst’ what the best steps are. The breakdown below illustrates the […]

Introducing Analysis Engine, Enterprise Middleware for Google Analytics

by Jim Cain

It’s a pretty exciting day in Napkyn history, as we are formally launching a separate spin off company called Babbage Systems.  As of today, Babbage is now open for business around the sale of its flagship product, Analysis Engine. Rather than write up a super-formal press-release-style blog, I thought I would list a few of […]

Managing HiPPO Prime: The CFO

by Jim Cain

It’s been a long few weeks, and one of them was spent in lovely San Francisco at the eMetrics Summit. Of all the industry events, these are my favourite because of the high quality sessions and the number of very talented peers that I get to talk shop with. A few high level themes really stood […]

eMetrics Ottawa – Awesome, Important, Free! (and Napkyn is in the house)

by Jim Cain

For those of you who are part of the digital measurement community, eMetrics summits are probably well known to you. Several times a year, in different parts of the world, all the analysts get together to talk shop, share best practices and keep up to speed on new events – which in this industry are […]

Using an analyst for fun and profit: vendor/campaign auditing

by Jim Cain

Many times when I talk to an organization that has dedicated analysis, I am blown away by how underutilized they are. Business analysts, especially ones who specialize in digital, are a rare breed. They have a strong understanding of technology and data, but also have the ability to see the big picture of an organization–so […]

Napkyn’s Unsolicited Strategy Audit: Indochino, Part I

by Jim Cain

In this blog, we often talk about best practices at the ’20-thousand-foot’ level. This is for good reason: discussing specific findings we have made for our clients would violate the analyst/boss relationship, and also get us sued. In order to show the real world impact that a proper measurement framework can have on a retailer, […]

Back in the Saddle: Updates and Housekeeping from Napkyn

by Jim Cain

Dear Internet, It has been months since we last fed you a blog.  Sorry about that.  We were a little busy bringing on some amazing new clients and we kinda dropped the ball.  We promise to keep feeding your search engines with regular doses of awesome. Apart from new clients, we have a lot more […]

‘Dashboard’ is not a dirty word: Napkyn’s defense of an overused term

by Jim Cain

There are a lot of terms that get badly abused – to the point where they are annoying to hear. A few personal examples would be the words ‘cloud’, ‘big data’, ‘guru’ and using the label “2.0” for anything other than a software release. The word “social” is border-line with me right now as well. […]

Executive Dashboard Tip: The Elevator Ask

by Jim Cain

I had a very enjoyable lunch last week with a few technology executives, where the focus of our discussion was on creating dashboards and reports that the CEO will want to read (one of my favorite topics). We were talking about different approaches to initial dashboard builds for a CEO, and all the approaches were […]