Joy Brazelle

Solutions Lead

I’ve spent over 18 years helping clients use analytics to improve the performance of their websites , SEO, paid search and other marketing programs, with a brief detour to the FinTech worlds to see how alternative payment options impact the very, very bottom of the funnel.

Posts by Joy Brazelle

So today’s ‘morning-ism’ is ‘Hiding in the Crowd.’ I’ve seen this concept in a few articles lately. Although it seemed familiar, when I Googled it, I found this Spiderman reference, which seemed like a good illustration of the whole point of the new privacy changes being implemented by the browsers. (Yes, I can nerdier up an […]

Why?  Why does Google Analytics give us so many choices when it comes to attribution reporting? The answer should be obvious.  Death Match 2021.  If you are an owner of a channel and responsible for its performance, you need a good defense.  And your best defense, other than a big offense, is your attribution model.  […]

So although I am sure very few of you will get the Ernest/Vern reference, I still find it funny (and isn’t that what really matters). This post actually drove some of the content for this more in-depth article about the evolution of both data (sort of) and the role of the data analyst. The Importance of […]

Hey, it’s me, TPC (Third Party Cookie), the neighbor down the block’s kid, here.  I’m not sure what went wrong…not sure how things got so crazy.  So, I may not be as good or trustworthy as your kid, FPC.  But I didn’t start out bad. I was just a simple text file.  Just a little […]

Originally I had thought about the title, ‘Why Customer Service teams NEED Web Analytics and Why Web Analytics teams NEED the Customer Service team’. But that is really long. So I decided to go with my peanut butter cup analogy. One word (well, two:) Cross-Validation The Analytics team knows very well what is (and is […]

GA4 fun today! It is so easy to update your basic tagging settings (well, once you know where they are). From the Property Settings section in the Admin page of your GA4 account, select Data Streams and click the stream you want to update. Scroll down and select Additional Settings. We’re not talking about the […]

SPC – have you heard of it? Probably not. Statistical Process Control (SPC). I learned about if from an incredibly interesting webinar featuring Nick Desbarats explaining why most dashboards fail and how SPC can help save them. I won’t go into detail of its origin, but you should read these great posts for background. Four Thresholds.- Automatically Flag Metrics – More […]