Ben Myers

Posts by Ben Myers

A Canadian’s guide to Cyber Monday

by Ben Myers

You can’t blame Canadians for not ‘getting’ Cyber Monday – the #2 online shopping day of the year in the United States. After all, we don’t really ‘get’ Black Friday – the #1 in-store shopping day of the year. So why is Canada generally uninvolved in the shopping orgy that revolves around these two days? […]

Screen resolution can impact conversion

by Ben Myers

I got to look at some heatmap data recently and it got me thinking about how we lead visitors around websites. Large ecommerce stores that have many product categories and thousands of pages really need to make sure that visitors can find what they’re looking for on their screens. This sort of thing can have […]

How I would fix Netflix

by Ben Myers

I took Netflix up on their 30-day trial offer as soon as it launched in Canada. With a PS3 and enough monthly transfer allowance from my ISP, I’m the ideal tester for this great new app that will – before you can say ‘Rogers sucks’ – change how people watch television Overall, Netflix is a […]

Canadian shoppers increasingly buying online

by Ben Myers

Canadians spent 18% more online in 2009 than in 2007, according to Stats Canada. That number shot up to $15.1-billion. From the CBC report: The agency said 39 per cent of Canadians aged 16 and over used the internet to place more than 95 million orders in 2009 — up from 32 per cent and […]

True New Visitors and institutional change

by Ben Myers

One of the most rewarding aspects of doing web analysis for my clients is seeing them buy into the concepts and recommendations that I make. Rather than thinking of web analysis as purely a reporting medium, when clients see that the insight from web analytics is relevant to their business and actionable, everyone wins. Often, […]

Click. Laugh. Leave.

by Ben Myers

Not all traffic is created equal. Simply looking at number of visitors and transactions each month doesn’t tell the whole story. Any good web analyst will tell you that. Here’s an interesting story to help illustrate: While I was working on a monthly report for one of our clients, I noticed that referring traffic had […]

Web analyst salary update

by Ben Myers

A new salary guide produced by the Interactive Advertising Bureau of Canada reinforces what Napkyn has been telling potential clients for about a year now: In-house Web Analysts can cost some serious coin. The guide shows that Senior Web Analyst salary starts at $60,000-70,000 and goes up with five or more years of experience. The […]

Examining the e-commerce purchase process

by Ben Myers

I’m coming up on six months as a web analyst here at Napkyn (hold your applause), and I’ve spent much of my time here studying the sales process. I’ve read a couple books and spent many hours conversing with Jim about how and why people buy. It’s a truly fascinating subject – worthy of the […]

Tailor your email marketing using web analytics data

by Ben Myers

That Brief History of Web Analytics is a tough act to follow, but I’ll give it my best shot with a few ways that paying attention to your web analytics can add a lot of value to your email marketing efforts. First of all: Are your emails properly tracked? In other words, do you know […]

Say Watt! Measure your blog

by Ben Myers

Sayyyyy WATT?! It’s Web Analysis Twitter Talk!! (Super lame or super awesome? You decide.) Yesterday, I solicited some quick web analytics-related questions from my army of (about 100) Twitter followers and I got one quick response, so I’ll answer it! (That’s not a great conversion rate, I will admit.) @travisboisvenue wrote: @benkmyers What does someone […]