Alex Reid

Lead, Marketing and Partnerships

As the Lead of Marketing and Partnerships at Napkyn Analytics, Alex is responsible for continuously developing Napkyn's leadership position in the industry of digital measurement, and managing our relationships and opportunities with our most strategic industry partners including Google, Tealium, and ObservePoint. Connect with Alex on LinkedIn and Twitter! @TechAlly

Posts by Alex Reid

Napkyn Analytics Makes Growth 500 For Third Consecutive Year

by Alex Reid

The 30th annual Growth 500 is out, and we’re very proud to share that Canadian Business and Maclean’s have ranked Napkyn Analytics No. 141 in Canada, and the 5th fastest growing company in Ottawa!  This is the third consecutive year the Napkyn Analytics team has made this prestigious list of Canada’s Fastest-Growing Companies. This year, […]

What’s next in how the world’s leading marketers use data to compete? We are thrilled to announce on Sept 25 we will be presenting an exclusive keynote and reception at Ottawa’s beautiful Orange Art Gallery with Jim Sterne, Digital Analytics Association Co-Founder and Board Chair Emeritus, and internationally celebrated speaker, consultant, and author on big data and analytics. […]

Google yesterday announced the upcoming launch of its Google Marketing Platform, which will integrate the digital marketing power of the DoubleClick stack with the Google Analytics 360 Suite of products. In order to help our clients and community navigate this new technology, we’re excited to share that we have partnered up with the Google Go-to-Market […]

Napkyn Analytics is very proud to share that we have successfully earned DoubleClick Campaign Manager Individual Certifications (DCM IC) across all of our department teams. While we have been helping our clients measure marketing performance for years, these certifications mark an important milestone in our agency’s development. One that will ensure we continue to provide […]

When we speak with our clients about Google’s enterprise testing and personalization platform Optimize 360, the key benefits we highlight are its ability to test and target against existing custom audiences through a native integration with Google Analytics, as well as against any data point that exists in your data layer – that critical component […]

The Data Layer: A Catalyst For Digital Transformation [Webinar With Tealium]

by Alex Reid

Napkyn Analytics is excited to be presenting alongside our long standing partner Tealium for an upcoming webinar The Data Layer: A Catalyst for Digital Transformation. Join Napkyn Analytics President Nick Bennett and Tealium Chief Innovation Officer Jay Calavas for their session March 22 at 1pm eastern time. Register here. What will you learn by attending?  […]

The Intersection of Digital Analytics and Data Science: An Introduction (Video)

by Alex Reid

The evolution of analytics technology has allowed the web to become a significant source of  digital data for marketing decision making. But with the rise of cloud technology, this digital data is increasingly being used beyond the marketing department as the source for traditional business decision making, from supply chain to the sales cycle and […]

The team at Napkyn Analytics is very proud to announce that we have made the PROFIT 500 list for the second consecutive year with a  five-year growth rate of 712%. Through the strength our team, and focusing exclusively on delivering enterprise analytics deployments and data analysis services for c-suite decision making, we have risen quickly […]

Last week, our Analytics 360 Practice Lead Hollis Bowman and I attended a Google event at their NYC headquarters to learn more about the launch of their powerful new marketing measurement tool, Attribution 360. The full day event featured presentations from the Director of the Google Analytics 360 Suite (and former CEO of Adometry) Paul Pellman, […]