Beyond Data Analysis
Beyond Data
Analysis
Beyond Data Analysis
Napkyn provides comprehensive, data-driven marketing solutions to ensure clients are driving maximum business impact. Our services are categorized into three core groupings:
Napkyn provides comprehensive, data-driven marketing solutions to ensure clients are driving maximum business impact. Our services are categorized into three core groupings:
Napkyn provides comprehensive, data-driven marketing solutions to ensure clients are driving maximum business impact. Our services are categorized into three core groupings:
Data
Foundations
Data
Foundations
Data
Foundations
Data
Activation
Data
Activation
Data
Activation
Marketing Analytics
Marketing Analytics
Marketing Analytics
Data Foundations
Data Foundations
Data Foundations
Building the data infrastructure & systems integrations necessary to power effective marketing.
Building the data infrastructure & systems integrations necessary to power effective marketing.
Building the data infrastructure & systems integrations necessary to power effective marketing.
Analytics Platform Licensing
Analytics Platform Licensing
Analytics Implementation & Engineering
Analytics Implementation & Engineering
Data Quality & AI Readiness
Data Quality & AI Readiness
Automated Data Quality Monitoring
Marketing Data Hygiene Audit
Automated Data Quality Monitoring
Marketing Data Hygiene Audit
Privacy, Consent & First-Party Data
Privacy, Consent & First-Party Data
Zero-Party Data Strategy
Data Activation
Data Activation
Data
Activation
Building the processes and best practices necessary to unlock the power of your data and drive more relevant & effective marketing.
Media Platform Licensing
Media Platform Licensing
DV360 Licensing & Support
SA360 Licensing & Support
CM360 Licensing & Support
DoubleVerify
DV360 Licensing & Support
SA360 Licensing & Support
CM360 Licensing & Support
DoubleVerify
Expert Media Consultation
Expert Media Consultation
Comprehensive Campaign Setup & Optimization Audits
Media Measurement Strategy Development
Dynamic Creative Strategy & Implementation
Comprehensive Campaign Setup & Optimization Audits
Media Measurement Strategy Development
Dynamic Creative Strategy & Implementation
Media Campaign Management
Media Campaign Management
Hands-On Media Campaign Management
AI-Powered Creative Development
Hands-On Media Campaign Management
AI-Powered Creative Development
AI & Audience Activation
AI & Audience Activation
AI Analytics Assistant
Audience Lab (Advanced)
AI Analytics Assistant
Audience Lab (Advanced)
Analytics Consulting & Training
Analytics Consulting & Training
Analyst Program
Custom Training
Data Socialization
Learning Lab
Analyst Program
Custom Training
Data Socialization
Learning Lab
Marketing Analytics
Marketing Analytics
Turn customer data into actionable audiences, measure marketing impact, and build trusted insights through privacy-first analytics and governance.
Turn customer data into actionable audiences, measure marketing impact, and build trusted insights through privacy-first analytics and governance.
Turn customer data into actionable audiences, measure marketing impact, and build trusted insights through privacy-first analytics and governance.
Customer & Audience Analytics
Customer & Audience Analytics
Audience Lab (GMP)
Customer 360
Measurement, Attribution & Reporting
Measurement, Attribution & Reporting
Media Impact Measurement
Privacy-First Data Governance
Privacy-First Data Governance
Data Minimization and Purpose Limitation Strategies
Data Retention and Deletion Protocols
Privacy Impact Assessments
We are experts across the entire
Google technology stack.
Napkyn is a certified Google Marketing Platform and Google Cloud sales partner, providing licensing and services across the Google technology stack.
Napkyn is a certified Google Marketing Platform and Google Cloud sales partner, providing licensing and services across the Google technology stack.
Napkyn is a certified Google Marketing Platform and Google Cloud sales partner, providing licensing and services across the Google technology stack.
Together, we use data to inspire amazing advertising.
Fresh Direct
The perishable food was bought according to future demand to avoid spoilage
2x
Reduction in food waste
Cricket Wireless
Agency
Cookieless Behavior-based Attribution (BBA) with Google Marketing Platform and Cloud
Ali Van Eerden
Director, eComm Analytics & BI, Wolverine Worldwide
"Our investment in GA4 positions our business for future success by ensuring access to the latest analytics technology with the smoothest transition possible"
8x
More leads than had been credited using last touch attribution
Enterprise B2B Client
Marketing Impact
See More Case Studies
Together, we use data to inspire amazing advertising.
Fresh Direct
The perishable food was bought according to future demand to avoid spoilage
2x
Reduction in food waste
Cricket Wireless
Agency
Cookieless Behavior-based Attribution (BBA) with Google Marketing Platform and Cloud
Ali Van Eerden
Director, eComm Analytics & BI, Wolverine Worldwide
"Our investment in GA4 positions our business for future success by ensuring access to the latest analytics technology with the smoothest transition possible"
8x
More leads than had been credited using last touch attribution
Enterprise B2B Client
Marketing Impact
See More Case Studies
Together, we use data to inspire amazing advertising.
Fresh Direct
The perishable food was bought according to future demand to avoid spoilage
2x
Reduction in food waste
Cricket Wireless
Agency
Cookieless Behavior-based Attribution (BBA) with Google Marketing Platform and Cloud
Ali Van Eerden
Director, eComm Analytics & BI, Wolverine Worldwide
"Our investment in GA4 positions our business for future success by ensuring access to the latest analytics technology with the smoothest transition possible"
See More Case Studies
Together, we use data to inspire amazing advertising.
Fresh Direct
The perishable food was bought according to future demand to avoid spoilage
2x
Reduction in food waste
Cricket Wireless
Agency
Cookieless Behavior-based Attribution (BBA) with Google Marketing Platform and Cloud
Ali Van Eerden
Director, eComm Analytics & BI, Wolverine Worldwide
"Our investment in GA4 positions our business for future success by ensuring access to the latest analytics technology with the smoothest transition possible"
8x
More leads than had been credited using last touch attribution
Enterprise B2B Client
Marketing Impact
See More Case Studies
Latest Insights and Education
Latest Insights and Education
Why GA4, Google Ads, and BigQuery Numbers Don’t Match
Why GA4, Google Ads, and BigQuery Numbers Don’t Match
Why GA4, Google Ads, and BigQuery Numbers Don’t Match
Chris Wright
Chris Wright
Chris Wright
Associate Director, Training and Development
Associate Director, Training and Development
Associate Director, Training and Development
Read More
Read More
Google Ads Data Manager: Building More Reliable Marketing Data Pipelines with First-Party Data
Google Ads Data Manager: Building More Reliable Marketing Data Pipelines with First-Party Data
Google Ads Data Manager: Building More Reliable Marketing Data Pipelines with First-Party Data
Monika Boldak
Monika Boldak
Monika Boldak
Associate Director, Marketing
Associate Director, Marketing
Associate Director, Marketing
Read More
Read More
Adblockers and Consent Management: Why Server-Side Tagging Is Not a Workaround
Adblockers and Consent Management: Why Server-Side Tagging Is Not a Workaround
Adblockers and Consent Management: Why Server-Side Tagging Is Not a Workaround
Rob English
Rob English
Rob English
Director, Data Solutions
Director, Data Solutions
Director, Data Solutions
Read More
Read More
More Insights
Let's Unlock the Power of Data Together
Let's Unlock the Power of Data Together
Connect with us and start shaping your brand's tomorrow.
Connect with us and start shaping your brand's tomorrow.
Connect with us and start shaping your brand's tomorrow.
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Napkyn Inc.
204-78 George Street, Ottawa, Ontario, K1N 5W1, Canada
Napkyn US
6 East 32nd Street, 9th Floor, New York, NY 10016, USA
212-247-0800 | info@napkyn.com
Napkyn Inc.
204-78 George Street, Ottawa, Ontario, K1N 5W1, Canada
Napkyn US
6 East 32nd Street, 9th Floor, New York, NY 10016, USA
212-247-0800 | info@napkyn.com
Napkyn Inc.
204-78 George Street, Ottawa, Ontario, K1N 5W1, Canada
Napkyn US
6 East 32nd Street, 9th Floor, New York, NY 10016, USA
212-247-0800 | info@napkyn.com
Why GA4, Google Ads, and BigQuery Numbers Don’t Match
Chris Wright
Associate Director, Training and Development
Google Ads Data Manager: Building More Reliable Marketing Data Pipelines with First-Party Data
Monika Boldak
Associate Director, Marketing
Adblockers and Consent Management: Why Server-Side Tagging Is Not a Workaround
Rob English
Director, Data Solutions
More Insights