The Napkyn Analyst Program
All businesses are using some type of web analytics tool. Most businesses want to start making decisions based on their web analytics data sooner than later. For web data analysis, a company has historically had two choices — either engage a consultant or hire a full time employee. Enter Napkyn. Here is a comparison of all three options.
| Traditional Consultant | Full-Time Employee | Napkyn Analyst | |
|---|---|---|---|
| Cost | $10–100k per project | $80–150k per year | Starts at $3k per month |
| Time to First Analysis | Will vary. Usually driven by their schedule, resource availability and commitments to other customers. | 3 to 6 months: will typically spend first 90 days on orientation and ramp-up, and then is in a position to think about delivering analysis. | 2 Weeks |
| Reporting Frequency | Generally once per project | On demand | Monthly to start, with optional weekly reporting |
| Experience & Expertise | Generalist or specialist in one area | Generalist or specialist in one area | Web analysis specialist and team of subject matter experts: conversion optimization, web personalization, voice of customer analysis, social media analysis, web maturity modeling, search engine optimization |
| Understanding Your Business | Will learn just enough to deliver on the current project. | Motivated to fully understand your business, but can walk out the door any time. | Motivated to fully understand your business. That understanding is shared across multiple analysts. The understanding and knowledge of your business survives the absence of any one individual. |
The Napkyn Analyst Program combines the best aspects of both the consultant and employee approaches.
Napkyn engages clients by delivering a detailed analysis document, customized spreadsheets and dashboards, as well as in-depth calls. The more we work with you, the more we can embed our work into your business, providing detailed insight, along with past and future trends analysis.
Our team is made up of experts in the fields of web analytics and digital performance measurement. And because we work with many different types of companies, we are always in touch with the latest trends, best practices and vertical-specific knowledge.
While Napkyn’s deliverables will change over time based on your company’s needs, we know exactly how to get started, providing you with high quality web analysis immediately through our structured on-boarding process.
Take advantage of your web analytics data, streamline your online operations and grow your sales at 25% of the cost of a full-time employee. Contact Napkyn and get started today.
The Napkyn Analyst program combines the best aspects of both these models.
| Traditional Consultant | Full-Time Employee | Napkyn Analyst | |
|---|---|---|---|
| Cost | $10–100k per project | $80–150k per year | Starts at $3k per month |
| Time to First Analysis | Will vary. Usually driven by their schedule, resource availability and commitments to other customers. | 3 to 6 months: will typically spend first 90 days on orientation and ramp-up, and then is in a position to think about delivering analysis. | 2 Weeks |
| Reporting Frequency | Generally once per project | On demand | Monthly to start, with optional weekly reporting |
| Experience & Expertise | Generalist or specialist in one area | Generalist or specialist in one area | Web analysis specialist and team of subject matter experts: conversion optimization, web personalization, voice of customer analysis, social media analysis, web maturity modeling, search engine optimization |
| Understanding Your Business | Will learn just enough to deliver on the current project. | Motivated to fully understand your business, but can walk out the door any time. | Motivated to fully understand your business. That understanding is shared across multiple analysts. The understanding and knowledge of your business survives the absence of any one individual. |
The Napkyn Analyst Program combines the best aspects of both the consultant and employee approaches.
Napkyn engages clients by delivering a detailed analysis document, customized spreadsheets and dashboards, as well as in-depth calls. The more we work with you, the more we can embed our work into your business, providing detailed insight, along with past and future trends analysis.
Our team is made up of experts in the fields of web analytics and digital performance measurement. And because we work with many different types of companies, we are always in touch with the latest trends, best practices and vertical-specific knowledge.
While Napkyn’s deliverables will change over time based on your company’s needs, we know exactly how to get started, providing you with high quality web analysis immediately through our structured on-boarding process.
Take advantage of your web analytics data, streamline your online operations and grow your sales at 25% of the cost of a full-time employee. Contact Napkyn and get started today.
