Posts Tagged "Data Analytics"

Over the past 10 years, arguably one of the biggest transformations in the business world is the shift from decisions being made based on isolated data usage and “ gut instinct” to a data-driven approach where strategic decisions are based on data analysis and interpretation. Not surprising, the sheer amount of data that is now […]

Today, Napkyn Analytics  announced that a leading automobile manufacturer has engaged Napkyn to implement GA360 for their Tier 1 website with capabilities to activate audiences, optimize media, deliver insights within and between in-market and near market audiences and perform behavioural, content consumption and conversion comparison analysis, enabling data-driven attribution to inform their digital marketing strategy.  […]

Last week I posted “Alfred, Robin, and how to be a Great Analyst”, the first in our“ Napkyn Classics: Smart Thinking Never Goes out of Style” series. Like that one, this post was also written 10 years ago but I think it still holds true today.  We use way more pop culture references in the office […]

Napkyn Analytics to Present at the Virtual Data & Analytics Summit 2020

by Tara Landry

Napkyn Analytics Chief Technologist, Nick Bennett, to speak at the Virtual Data & Analytics Summit 2020 hosted by Google, on November 13th. Napkyn Analytics, a respected leader in enterprise analytics and a Google Premier Solution Partner for the Google Marketing Platform today announced that Napkyn’s Chief Technologist, Nick Bennett, will be a featured speaker at […]