I hear this question a lot, “I have GA (or Adobe or IBM), why do I need GA4?” The simple answer is that GA4 sort of turns analytics on its head – it easily captures data and houses it in a safe private place. It casts magic ‘spells’ upon it.  But what does that mean? […]

And the Impact to Digital Advertising The third in our AdTech Privacy series, this eGuide describes the existing and upcoming web privacy changes and regulations surrounding the use of cookies. (Cookies are small text files that are set by websites that store visitors’ preferences and activity.) By limiting, blocking cookies, or even, at a minimum, […]

Why?  Why does Google Analytics give us so many choices when it comes to attribution reporting? The answer should be obvious.  Death Match 2021.  If you are an owner of a channel and responsible for its performance, you need a good defense.  And your best defense, other than a big offense, is your attribution model.  […]

As promised in our last post, 8 Key Differences between GA360 and GA4 we’re (Ricardo and Rob) back to talk about Events and Parameters in GA4. So far we mentioned a couple of times the new Data-Model (event-based) and how that is different compared to Universal Analytics (Session-based). Here, we’re going to dive deeper to […]

Napkyn Analytics Chief Executive Officer, Jim Cain, to present at the Marketing Analytics Summit, North America, May 12th, 2021. Napkyn Analytics, a leader in enterprise analytics and a Google Premier Solution Partner for the Google Marketing Platform today announced that Napkyn’s Chief Executive Officer, Jim Cain, will be a featured speaker at the Marketing Analytics […]

If you missed our “4 Cool Things You Can do With GA4” webinar that took place on March 25th, we have good news, a recording on the event is now available, and it can be accessed 24/7. Geared toward marketers, advertisers, data analysts, and implementation specialists, this presentation explores GA4’s coolest new features when combined […]

A new data model in GA4 brings exciting capabilities that businesses who use Google Analytics to analyse their site and marketing performance need to embrace. With it comes new questions you can ask, and easily get answers to in GA4, without additional implementation or configurations that will help your business grow: How much valuable traffic […]