Salesforce and Radian6: Social media measurement is now relevant

by Jim Cain

Last week Radian6, considered by most to be the gold standard in social media measurement, was acquired by Salesforce.com for 330 million dollars.  While it is a little bittersweet to see another great Canadian tech company absorbed into a larger American one, I congratulate the team at Radian6 for their huge success.  They have certainly […]

The website re-launch checklist

by Colin Temple

First, a quick introduction: I’m Colin, an analyst here at Napkyn. I’ve been working at Napkyn for several months now, mainly with some of our Omniture-powered enterprise clients, but this is my first time contributing to the blog. We’re well into 2011 and coming up to the end of the fiscal year for many businesses. […]

The double-edged sword of coupons in ecommerce

by Jim Cain

I am spending the afternoon in the office catching up while my boys continue to sort through the metric ton of stuff they got under the tree, and I had a thought worth sharing. Groupon and other similar sites are showing offline retail what online retail has known for years – coupons still work. Online […]

A Canadian’s guide to Cyber Monday

by Ben Myers

You can’t blame Canadians for not ‘getting’ Cyber Monday – the #2 online shopping day of the year in the United States. After all, we don’t really ‘get’ Black Friday – the #1 in-store shopping day of the year. So why is Canada generally uninvolved in the shopping orgy that revolves around these two days? […]

Screen resolution can impact conversion

by Ben Myers

I got to look at some heatmap data recently and it got me thinking about how we lead visitors around websites. Large ecommerce stores that have many product categories and thousands of pages really need to make sure that visitors can find what they’re looking for on their screens. This sort of thing can have […]

Digital Marketing Maturity: Time to take a look in the mirror

by Jim Cain

One of the core components of the Analyst Program is working with clients over time to help increase both the actual and perceived value of web analysis in the organization. From our very first report, we get great feedback from our direct stakeholder (i.e. virtual boss) on how much easier it is to understand the […]

Perception is reality about water on Blog Action Day

by Jim Cain

We spend most of our time at Napkyn global headquarters helping people make sense of the web component of their business.  It’s powerful, it’s fun (at least we think so), and it has a huge impact. We love using data to create a real picture of something intangible.  Looking at the numbers around safe drinking […]

How I would fix Netflix

by Ben Myers

I took Netflix up on their 30-day trial offer as soon as it launched in Canada. With a PS3 and enough monthly transfer allowance from my ISP, I’m the ideal tester for this great new app that will – before you can say ‘Rogers sucks’ – change how people watch television Overall, Netflix is a […]

Canadian shoppers increasingly buying online

by Ben Myers

Canadians spent 18% more online in 2009 than in 2007, according to Stats Canada. That number shot up to $15.1-billion. From the CBC report: The agency said 39 per cent of Canadians aged 16 and over used the internet to place more than 95 million orders in 2009 — up from 32 per cent and […]