E-tailers Against Hunger kicks off this fall

by Jim Cain

I am working on the follow up post to the Moore’s Law piece, but in the interim I wanted to write a brief post to ask a quick few questions: Are you an online retailer? Do you want to grow your conversion rate? Do you use PayPal? Do you want to help starving children? Nuff […]

Say Watt! Measure your blog

by Ben Myers

Sayyyyy WATT?! It’s Web Analysis Twitter Talk!! (Super lame or super awesome? You decide.) Yesterday, I solicited some quick web analytics-related questions from my army of (about 100) Twitter followers and I got one quick response, so I’ll answer it! (That’s not a great conversion rate, I will admit.) @travisboisvenue wrote: @benkmyers What does someone […]

Web analyst – an elusive animal

by Ben Myers

June Dershewitz recently wrote on the Online Behaviour blog about her career as a web analyst and the trajectory of those who are relatively new to the field of web analytics. Her excellent piece described some trends in staffing web analysts – but for those with little time or short attention spans, I’ll sum it […]

Tracking the earthquake on Twitter

by Ben Myers

Jim and I felt the earth shaking, hesitated a moment, exchanged nervous glances from our respective desks and then calmly headed outside – just like a school-year fire drill. After sitting on the ground (as my legs were shaky) for a moment, I went back into our 100 year-old office to grab one thing – […]

Moore’s Law and eCommerce Conversion rates

by Jim Cain

We had a great time at the Internet Retailer conference in Chicago last week. It’s always great to get some face-time with our customers and partners, look at new business opportunities, and see what kinds of technologies are coming down the pipe. There were over 500 exhibitors this year at IRCE, and apart from some […]

Uncover your most valuable page to yield great insights

by Ben Myers

It’s an important question. It’s a big question. And if you can’t answer it, you’re in some serious trouble. What’s your most valuable web page (MVP)? Don’t just say ‘my home page’ because it may not be true. It could be deeper in your site than that. The answer could even change every month. First […]

Forget web analytics – being a web analyst is hard

by Jim Cain

I have been stewing all week over a great blog post I read by Evan LaPointe, a digital marketer out of Atlanta. The post was entitled “I don’t want an analytics job”, and it seems to carry over the same feelings and themes of an earlier post he wrote called “Web Analytics Sucks, and it’s […]

One great idea for catalog businesses going online

by Ben Myers

We’re in the thick of working on our monthly digital analysis reports here at Napykn. At this point, we’re bringing together ideas developed from last month’s reports, looking at the most recent month’s data and refining our techniques based on our readings from numerous online sources. Recently, we’ve been working with a few catalog-based companies […]

Don’t let your thesaurus eat your leads

by Jim Cain

We don’t claim to be a copywriting company. We let each client’s data guide the recommendations we make on their digital business and optimization strategy. That said, we fully appreciate the importance of good copy in the persuasion/conversion process, and there is no place worse for brutal copy than B2B. Tell me what you do or […]