Napkyn’s Unsolicited Strategy Audit: Indochino, Part I

by Jim Cain

In this blog, we often talk about best practices at the ’20-thousand-foot’ level. This is for good reason: discussing specific findings we have made for our clients would violate the analyst/boss relationship, and also get us sued. In order to show the real world impact that a proper measurement framework can have on a retailer, […]

Salesforce and Radian6: Social media measurement is now relevant

by Jim Cain

Last week Radian6, considered by most to be the gold standard in social media measurement, was acquired by Salesforce.com for 330 million dollars.  While it is a little bittersweet to see another great Canadian tech company absorbed into a larger American one, I congratulate the team at Radian6 for their huge success.  They have certainly […]

A Canadian’s guide to Cyber Monday

by Ben Myers

You can’t blame Canadians for not ‘getting’ Cyber Monday – the #2 online shopping day of the year in the United States. After all, we don’t really ‘get’ Black Friday – the #1 in-store shopping day of the year. So why is Canada generally uninvolved in the shopping orgy that revolves around these two days? […]

How I would fix Netflix

by Ben Myers

I took Netflix up on their 30-day trial offer as soon as it launched in Canada. With a PS3 and enough monthly transfer allowance from my ISP, I’m the ideal tester for this great new app that will – before you can say ‘Rogers sucks’ – change how people watch television Overall, Netflix is a […]

Moore’s Law and eCommerce Conversion rates

by Jim Cain

We had a great time at the Internet Retailer conference in Chicago last week. It’s always great to get some face-time with our customers and partners, look at new business opportunities, and see what kinds of technologies are coming down the pipe. There were over 500 exhibitors this year at IRCE, and apart from some […]

Notice anything different?

by Ben Myers

A lot of changes and progress have occurred at Napykn over the past few months. The biggest change? Me. I’m Ben. Happy to be on board as the new digital analyst (and blogging enthusiast). But that’s not all. We’ve re-vamped the blog, as you can see. And along with this spiffy new template, we’re re-committing […]