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Google Advances Optimize 360 Personalization Capabilities With Adwords Integration

by Alex Reid

June 1, 2018 -

When we speak with our clients about Google’s enterprise testing and personalization platform Optimize 360, the key benefits we highlight are its ability to test and target against existing custom audiences through a native integration with Google Analytics, as well as against any data point that exists in your data layer – that critical component […]

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