Latest Insights from Napkyn
At Napkyn, our seasoned team ensures that your MarTech and AdTech investments deliver maximum value, turning potential pitfalls into powerful insights.
Server-Side Tagging (sgtm) with Google Tag Manager: What Marketers and Developers Need to Know
Ricardo Cristofolini
Senior Implementation Specialist, Data Solutions
May 28, 2025
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Strengthen Your First-Party Data Strategy with Google Ads Data Manager
Monika Boldak
Associate Director, Marketing
May 27, 2025
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What You Need to Know About GA4’s New Cross-Channel Budgeting Tools
Monika Boldak
Associate Director, Marketing
May 22, 2025
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Declutter Your GTM: A Practical Guide to Cleaning Up Tags, Triggers, and Variables
Ricardo Cristofolini
Senior Implementation Specialist, Data Solutions
May 21, 2025
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Is Your Website Violating California Invasion of Privacy Act (CIPA) ?
Rob English
Lead Implementation Specialist
May 14, 2025
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Ready for What? AI Readiness in Marketing Today
Jasmine Libert
Senior Vice President, Data Solutions
Apr 30, 2025
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BigQuery for Marketers: Combine GA4, Google Ads & CRM Data for Smarter Decision
Shreya Banker
Data Scientist
Apr 23, 2025
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How to Set Up GA4 Ecommerce Tracking (Without Data Loss) | A Complete Step-by-Step Guide
Ricardo Cristofolini
Senior Implementation Specialist, Data Solutions
Apr 16, 2025
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Integrating Google Analytics, Salesforce, and Google Ads for Marketing Superpowers
Monika Boldak
Associate Director, Marketing
Apr 9, 2025
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How to Audit Google Analytics 4 (GA4): Common Issues and Their Impacts on Your Data
Hasan Alanam
Manager, Data Solutions
Apr 7, 2025
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How to move a GA4 property from one Google Analytics account to another
Trisha Patel
Senior Analyst, Data Solutions
Apr 2, 2025
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GA4 Predictive Audiences: The Secret Weapon for Smarter Marketing and Higher ROI
Monika Boldak
Associate Director, Marketing
Mar 26, 2025
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GA4 for Food Businesses: Solve Tracking Challenges Across Multi-Location, Pickup & Delivery
Ketul Dave
Implementation Specialist
Mar 19, 2025
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A Step-by-Step Guide on GA4 Channel Attribution
Lisa Ying
Manager, Data Solutions
Mar 12, 2025
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BigQuery Querying Tips & Best Practices for Faster, Cost-Efficient Analysis
Shreya Banker
Data Scientist
Mar 7, 2025
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