May 30, 2022 -
Napkyn to participate in the Marketing Analytics Summit 2022, as a Bronze Sponsor Napkyn, a leader in enterprise analytics and a Google Premier Solution Partner for the Google Marketing Platform today announced that it will exhibit at the 19th Marketing Analytics Summit 2022 to be held at Ceasar’s Palace in Las Vegas, Nevada, June 20-23, […]
May 19, 2022 -
Napkyn Chief Innovation Officer, Jim Cain, to present at the Marketing Analytics Summit, North America, June 22nd, 2022. Napkyn, a leader in enterprise analytics and a Google Premier Solution Partner for the Google Marketing Platform, today announced that Napkyn Founder and Chief Innovation Officer, Jim Cain, will be a featured speaker at the Marketing Analytics […]
May 11, 2022 -
Digital analytics consulting and engineering consultancy expands portfolio with new line of services geared toward helping clients confidently evolve to GA4 as their analytics source of truth. Napkyn, a leading analytics consultancy, today announced it has expanded its portfolio with a range of services designed to help brands successfully transition to Google Analytics 4 (GA4). […]
March 24, 2022 -
Last week’s announcement by Google that UA/GA360 will be sunset on July 1 and October 1, 2023 respectively, has not surprisingly become a trending topic. People have a lot of questions. In this first in a series of posts, we’ll provide answers to what we (and Google) have been most often asked. Will Google consider […]
March 16, 2022 -
Today, Google announced timelines for when UA/360 will sunset and transition to GA4. Below is a summary and a GA4 Transition Roadmap that proactive organizations are executing. TLDR July 1, 2023: UA properties will stop processing new hits and be read only. October 1, 2023: UA360 properties will stop processing new hits and be read […]
February 11, 2022 -
As you may have noticed in my last post, some of the predictions we were making about how ‘21 would roll out were wrong, and a big part of that was due to changes in timing. Specifically, Google’s timing changes on FLoC, a key component of their move towards a more privacy focused and cookieless […]
January 27, 2022 -
Yes. We all know. We all have seen the message that Google is changing the default attribution model from Last Non-Direct Click to Data Driven starting this week in GA4. And people are losing their minds. And I am unsure why. Most people have not been using GA4 long enough, even if this would be […]
January 25, 2022 -
I suspect we are going to see many more terms like surveillance advertising in the future as non-tech savvy folks have a say in what should be fair and just in terms of privacy. “The ‘surveillance advertising’ business model is premised on the unseemly collection and hoarding of personal data to enable ad targeting,” I […]
December 15, 2021 -
NEW YORK, OTTAWA, Dec. 15, 2021 – Analytics and measurement pioneer Napkyn Analytics announced today that it is joining Kepler Group, the global digital services provider that’s part of the kyu Collective alongside companies such as IDEO, Sid Lee and SYPartners. The deal unites two of the most data-driven firms in marketing to help clients […]
September 24, 2021 -
Napkyn Analytics is pleased to announce it placed No. 271 on the 2021 Report on Business ranking of Canada’s Top Growing Companies. Canada’s Top Growing Companies ranks Canadian companies on three-year revenue growth. Napkyn Analytics earned its spot with three-year growth of 134%. A leader in enterprise analytics and a Google Premier Solution Partner for […]
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