June 27, 2019 -
Thirteen months ago, there was a common refrain when we were talking to customers and prospects about all the benefits of the Google Analytics 360 stack. They often said, “We like and use the tools, but it doesn’t feel like they are really ready for the large enterprise.” Part of this concern was easily sorted […]
March 4, 2019 -
The year was 2009. It was the worst week of the great recession. I had just lost my job, with extreme prejudice, an hour before my future wife and I headed to the lawyer’s office to close on our first home that we could no longer afford. It was a time where only a […]
October 24, 2018 -
Napkyn Analytics is proud to present alongside Google, Forrester, and more of the world’s top thought leaders on analytics tomorrow at the ObservePoint Analytics Summit. Each year this free, 100% online event attracts more than 5,000 practitioners and experts around the world who join to learn new strategies and best practices for the space. Join […]
September 13, 2018 -
The 30th annual Growth 500 is out, and we’re very proud to share that Canadian Business and Maclean’s have ranked Napkyn Analytics No. 141 in Canada, and the 5th fastest growing company in Ottawa! This is the third consecutive year the Napkyn Analytics team has made this prestigious list of Canada’s Fastest-Growing Companies. This year, […]
September 5, 2018 -
What’s next in how the world’s leading marketers use data to compete? We are thrilled to announce on Sept 25 we will be presenting an exclusive keynote and reception at Ottawa’s beautiful Orange Art Gallery with Jim Sterne, Digital Analytics Association Co-Founder and Board Chair Emeritus, and internationally celebrated speaker, consultant, and author on big data and analytics. […]
August 1, 2018 -
Earlier today we had a ‘hello world’ moment for a new company in the Napkyn corporate family (Data Stack website HERE, Twitter HERE), and I wanted to take a quick opportunity to explain what we’re up to and why we think it’s good for the analytics community and Napkyn. As you may be aware, we […]
June 28, 2018 -
Google yesterday announced the upcoming launch of its Google Marketing Platform, which will integrate the digital marketing power of the DoubleClick stack with the Google Analytics 360 Suite of products. In order to help our clients and community navigate this new technology, we’re excited to share that we have partnered up with the Google Go-to-Market […]
June 20, 2018 -
Napkyn Analytics is very proud to share that we have successfully earned DoubleClick Campaign Manager Individual Certifications (DCM IC) across all of our department teams. While we have been helping our clients measure marketing performance for years, these certifications mark an important milestone in our agency’s development. One that will ensure we continue to provide […]
March 19, 2018 -
Napkyn Analytics is excited to be presenting alongside our long standing partner Tealium for an upcoming webinar The Data Layer: A Catalyst for Digital Transformation. Join Napkyn Analytics President Nick Bennett and Tealium Chief Innovation Officer Jay Calavas for their session March 22 at 1pm eastern time. Register here. What will you learn by attending? […]
October 23, 2017 -
Digital analytics has been maturing over the years, moving from pageviews, through sessions and individual events, to a visitor-centric approach to understanding online activity. Most digital analysts are, at least, coming to the point where they understand that customer journeys are bigger than the last session. Many are well past that point, and are looking […]
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