Napkyn Chief Innovation Officer, Jim Cain, to present at the Marketing Analytics Summit, North America, June 22nd, 2022. Napkyn, a leader in enterprise analytics and a Google Premier Solution Partner for the Google Marketing Platform, today announced that Napkyn  Founder and Chief Innovation Officer, Jim Cain, will be a featured speaker at the Marketing Analytics […]

Digital analytics consulting and engineering consultancy expands portfolio with new line of services geared toward helping clients confidently evolve to GA4 as their analytics source of truth. Napkyn, a leading analytics consultancy, today announced it has expanded its portfolio with a range of services designed to help brands successfully transition to Google Analytics 4 (GA4).  […]

Yes. We all know. We all have seen the message that Google is changing the default attribution model from Last Non-Direct Click to Data Driven starting this week in GA4. And people are losing their minds. And I am unsure why. Most people have not been using GA4 long enough, even if this would be […]

I suspect we are going to see many more terms like surveillance advertising in the future as non-tech savvy folks have a say in what should be fair and just in terms of privacy. “The ‘surveillance advertising’ business model is premised on the unseemly collection and hoarding of personal data to enable ad targeting,” I […]

Napkyn Analytics is pleased to announce it placed No. 271 on the 2021 Report on Business ranking of Canada’s Top Growing Companies. Canada’s Top Growing Companies ranks Canadian companies on three-year revenue growth. Napkyn Analytics earned its spot with three-year growth of 134%.  A leader in enterprise analytics and a Google Premier Solution Partner for […]