Orininal Air Date: February 22, 2023 Overview A must watch for anyone who wants to kick start their first-party data strategy.  The changes to data usage and regulations in the marketplace have triggered marketers and organizations to think differently about the data they use and how they drive actions and insights.  First-Party data is increasingly […]

The current digital media landscape requires a new/more sophisticated approach to program measurement. Marketers Must Adapt to Industry Changes The combination of recent and upcoming technical & regulatory industry changes (e.g., CCPA, GDPR, IDFA removal, cookie deprecation) dramatically impact all aspects of digital campaign management including targeting, optimization, and measurement.  As a result of these […]

Professionals who have been doing the same thing for a long time tend to take a lot of simple things for granted. No matter what analytics tool I’m using or what sort of website I’m working with the rules of the road are basically the same. I’m used to driving on the right side of […]