I hear this question a lot, “I have GA (or Adobe or IBM), why do I need GA4?” The simple answer is that GA4 sort of turns analytics on its head – it easily captures data and houses it in a safe private place. It casts magic ‘spells’ upon it.  But what does that mean? […]

As promised in our last post, 8 Key Differences between GA360 and GA4 we’re (Ricardo and Rob) back to talk about Events and Parameters in GA4. So far we mentioned a couple of times the new Data-Model (event-based) and how that is different compared to Universal Analytics (Session-based). Here, we’re going to dive deeper to […]

If you missed our “4 Cool Things You Can do With GA4” webinar that took place on March 25th, we have good news, a recording on the event is now available, and it can be accessed 24/7. Geared toward marketers, advertisers, data analysts, and implementation specialists, this presentation explores GA4’s coolest new features when combined […]

A new data model in GA4 brings exciting capabilities that businesses who use Google Analytics to analyse their site and marketing performance need to embrace. With it comes new questions you can ask, and easily get answers to in GA4, without additional implementation or configurations that will help your business grow: How much valuable traffic […]

There’s been a lot of talk about the new Google Analytics Property – GA4 (former App + Web) since its first release in Jul. 31st, 2019 and turned officially into GA4 later on. Tutorials, videos, webinars are all over the place with, at least, something new that was not discussed previously. That’s not surprising as […]

Join Napkyn Analytics’ Joy Brazelle on March 25th, at 1:00 PM Eastern for this one-hour webinar and explore GA4’s 4 coolest features when combined with your existing Google Analytics reports:  What’s Covered? 1- Old Meets New – Old answers drive new questions.  Use UA as a launchpad for a deeper dive in GA4 2 – […]