February 22, 2021 -
Event Configuration for gtag.js Direct Dual Deployments With the release and updates made to GA4 tracking over the course of 2020, there’s been a lot of new content surrounding reporting on and properly implementing GA4, particularly for a dual deployment scenario. On the implementation side, the focus of a lot of new content has been […]
February 5, 2021 -
This is Part 2 of the “World of Analytics” interview with Napkyn COO Nish Patel, and CEO, Jim Cain. Part 1 focused on 2020 and events that occurred that impacted analytics; including new legislation, COVID 19, and the beginnings of the cookieless world. In Part 2, Nish and Jim discuss artificial intelligence and machine learning, […]
January 23, 2021 -
GA4 fun today! It is so easy to update your basic tagging settings (well, once you know where they are). From the Property Settings section in the Admin page of your GA4 account, select Data Streams and click the stream you want to update. Scroll down and select Additional Settings. We’re not talking about the […]
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