At this point no one should be surprised to hear that third-party cookies are on the way out, and digital privacy is firmly in charge. This begs the inevitable question: How will organizations change how they track user data & capture data to maximize their investments? The answer lies with first-party data. Organizations that are […]

As data analytics become more important for businesses and organizations, it is essential to have a strong foundation in place to ensure your analytics are both compliant with current regulations, and able to grow alongside your business’s goals.  But there’s a third quality essential to a strong foundation – one that’s often overlooked – and […]

Last month Google added a new Landing Page Report to GA4, allowing you to easily analyze the impact of your website’s initial pages on user experience, conversions and revenue.  The Landing Page Report reveals how visitors engage with each first-impression webpage – measuring average engagement time per session, number of new users, views attained, as […]

Google has released a new audience migration tool for GA4 – the GA4 Migrator for Google Analytics. A Google Sheets add-on that allows you to recreate Universal Analytics audiences in your Google Analytics 4 property.  Easily recreate existing dimensions or metrics that align with both properties, or customize by editing matching audience conditions included within […]

Welcome to the December, holiday focused edition of our monthly newsletter. In addition to the regular GA4 centric news and updates, we’ve included special holiday related sections. A Holiday Message from Napkyn’s CEO As 2022 draws to a close, I’d like to extend my holiday wishes and share some reflections on what we’ve done together […]

As the world of digital marketing continues to evolve, staying ahead of the latest trends and technologies is essential to maintaining your competitive edge. In order to ensure you are getting the most accurate data from your consent mode analytics, Google has developed a behavioral modeling approach that can help you make sure you have […]

The Pages and screens report is the perfect way to track user activity on your website or mobile app. It gives you insight into which webpages users are spending time with, as well as where people might be missing out in terms of accessing valuable sections within an application. WHY By using this tool, digital […]

The advent of Google Ads has permanently altered the digital marketing world. This advertising platform allows thousands of brands across the globe to target their audiences more effectively while utilizing valuable data from Google Analytics 4 to further enhance marketing activities. Anyone who has used Google Ads understands that the platform collects a wide range […]

Google Analytics 4’s dimensions feature offers valuable data on user interactions for marketers. Such information can be used to create marketing campaigns that better-target user groups. Web designers can also use dimensions to optimize websites for specific purposes such as boosting conversions. Google Analytics 4 has offered its special custom dimensions for a while now. […]

Welcome to the November edition of our monthly newsletter, filled with the latest GA4 news and updates data-driven organizations need to be aware of. GA4 Word on the Street There’s No Place Like Home: Originally previewed at Google Marketing Live and available to all advertisers as of Oct. 27, the new GA4 home page is […]