Volume 3 of our monthly update filled with the latest GA4 news and updates data-driven organizations need to be aware of. GA4 Word on the Street Attribution Solution: Google updates to GA4’s data-driven attribution model improves  model accuracy for conversion types with low conversion volume or short data history and consequently, fractional credit will be assigned […]

On August 16, 2022, Google announced changes to its Data-Driven Attribution model to improve its accuracy. The new model, will be more accurate for conversion types with low conversion volume or short data history. Consequently, fractional credit will be assigned for more conversion types than before.  This is great news for businesses that want to […]

If you’re like most organizations, you’re gearing up for the transition to GA4 (if you’re not, you should be!) But there’s an important step first step a lot of organizations are skipping – evaluating your current measurement strategy.  Here’s why: transitioning to GA4 is a big change, and if your measurement strategy isn’t sound, it […]

Volume 2 of our monthly update filled with the latest GA4 news and updates data-driven organizations need to be aware of. GA4 Word on the Street In the Raw: GA4’s Access Logging API is launching. You can now get a raw log of who’s accessing your property’s data be it via API, UI, or Google integrations. […]

Stretching the capabilities of Google Analytics, GA4 has introduced analysts and digital marketers to a whole new realm of reporting and actionability.  One feature that has played a key role in this regard is the Segment Overlap Report.  This article will discuss in detail what this report is, how it benefits marketers, and how it […]

After working the world of attribution into a frenzy with the GA4 news, Google continues to introduce new features ahead of the looming transition.   For digital marketers and analysts, the initial episode of disappointment triggered by the demise of UA has converted into bouts of curiosity and excitement with regular system updates. Some of the […]

A monthly update filled with the latest GA4 news and updates data-driven organizations need to be aware of. GA4 Word on the Street The Sweet Spot: Use GA4’s Segment Overlap Report to compare how up to 3 user segments overlap and relate to each other. This analysis technique visualizes the relationship between multiple segments of users […]

The sky’s the limit when digital marketers have valuable data at their disposal.  This is why advanced tools like Google Analytics 4 (GA4) separate winners from losers in the data-driven analytics world.   But how do you ensure you’ve set it up perfectly to take full advantage of all its features? Get ready to track web […]

Google Analytics 4 (GA4) has piqued users’ interest by announcing the availability of Data-Driven Attribution (DDA) for ALL customers. Yes. You heard that right! Unlike Universal Analytics, which provided DDA access to GA360 customers, GA4 invites all digital marketers to bring their A-game to the world of advertising. Let’s dive right in to understand what […]