With GA4 near ‘road readiness,’ Napkyn wants to help you understand what attribution in 2021 looks like.   New reports: model comparison, conversion paths Attribution settings in Admin Deprecating last-engagement models GA360 version This event is now available as an on-demand recording, and is a must-watch for: Anyone interested in the latest GA4 developments Marketers responsible […]

Napkyn has two complimentary webinars this week, please join us for one, or both! Space is limited so please register today. Marketing Analytics and Data Science: Ask the Experts Wednesday, August 18th, 2:00 PM EST Napkyn CEO, Jim Cain will be participating in the Marketing Analytics and Data Science (MADS) 2021, pre-conference “Ask the Experts” webinar on […]

What is this new feature about? How many default reports in Google Analytics does your team use on a regular basis? I bet not too many, and those they do use need adjustments to be useful? Thankfully, you don’t have to suffer anymore! Google has rolled out a new feature in Google Analytics 4 (GA4) […]

With GA4 near ‘road readiness,’ Napkyn wants to help you understand what attribution in 2021 looks like. Join us Thursday, August 19th at 2:00 PM Eastern for a deep dive into “all things attribution” in Google Analytics 4. Register Now! We’ll cover:  New reports: model comparison, conversion paths Attribution settings in Admin Deprecating last-engagement models GA360 […]

Our AdTech Privacy Webinar, “What You Need to Know to Continue to Measure Success in a Cookie-less World” is now available on-demand. This one-hour presentation begins with a Fireside Chat with Google’s Sharen Phillips, Head of US Channel Sales Partners, and Napkyn CEO, Jim Cain. They discuss some of the most important aspects of this broad topic […]

With everything that has been happening in the World – with Covid especially – more and more people are using apps and online options to do their purchases. Groceries, construction materials, general stuff for the house, and more. As per Business Of Apps, when the iOS App Store launched in 2008, they had 500 apps. […]

I hear this question a lot, “I have GA (or Adobe or IBM), why do I need GA4?” The simple answer is that GA4 sort of turns analytics on its head – it easily captures data and houses it in a safe private place. It casts magic ‘spells’ upon it.  But what does that mean? […]

As promised in our last post, 8 Key Differences between GA360 and GA4 we’re (Ricardo and Rob) back to talk about Events and Parameters in GA4. So far we mentioned a couple of times the new Data-Model (event-based) and how that is different compared to Universal Analytics (Session-based). Here, we’re going to dive deeper to […]