March 24, 2022 -
Last week’s announcement by Google that UA/GA360 will be sunset on July 1 and October 1, 2023 respectively, has not surprisingly become a trending topic. People have a lot of questions. In this first in a series of posts, we’ll provide answers to what we (and Google) have been most often asked. Will Google consider […]
November 8, 2021 -
So, let’s not go back to the beginning of (PPC) time – but it is quite fascinating, in case you want a little trip down Wikipedia memory lane – https://en.wikipedia.org/wiki/Yahoo!_Native Hindsight being 20/20, you have to have known that automation/AI/ML was always going to be the way of paid search – especially for Google. Think […]
October 7, 2021 -
What is gross margin? Gross Margin = (Total Revenue – Cost of Goods Sold)/Total Revenue). To improve gross margin, you can increase total revenue or decrease the cost of goods sold. Google Analytics data can easily help with insights on how to increase revenue. How can Google Analytics help you to increase your company’s revenue? […]
April 8, 2021 -
Join Napkyn Analytics on Tuesday, April 20 at 2:00 pm, for “3 Questions Your Analytics Team Should be Answering Before You Even Ask” and you’ll leave with a new way to approach your analytics – asking real business questions, thinking about analytics as more than reports derived by tags on your pages and how to […]
March 24, 2021 -
There’s been a lot of talk about the new Google Analytics Property – GA4 (former App + Web) since its first release in Jul. 31st, 2019 and turned officially into GA4 later on. Tutorials, videos, webinars are all over the place with, at least, something new that was not discussed previously. That’s not surprising as […]
January 28, 2021 -
Today, Napkyn Analytics announced that a leading automobile manufacturer has engaged Napkyn to implement GA360 for their Tier 1 website with capabilities to activate audiences, optimize media, deliver insights within and between in-market and near market audiences and perform behavioural, content consumption and conversion comparison analysis, enabling data-driven attribution to inform their digital marketing strategy. […]
December 11, 2020 -
Recently, Napkyn Analytics’ Chief Technologist, Nick Bennett, was invited to speak at Google’s annual, invite-only Data & Analytics Summit. Held November 12th & 13th, the focus of the Summit was two-fold. The theme for Day one was “Shining a light on Diversity, Equity, and Inclusion (DEI) in the Analytics Community”, and on day two, the […]
November 24, 2020 -
Today, Napkyn Analytics announced that a leading mid-western Utility company has engaged Napkyn to implement GA360 as the foundation for collecting, integrating, and enabling high-quality data to inform their digital marketing strategy. In addition, Napkyn will assist them in increasing visibility into company performance by accessing and leveraging high-quality data in order to make intelligent […]
November 2, 2020 -
It’s no secret that in the highly competitive world of data driven marketing, media agencies and enterprises that win are those investing in growing advanced analytics capabilities. With Google Analytics 360 (GA360) media agencies can begin to deliver new advanced capabilities in marketing analytics, and first-party data audience strategy to succeed through the privacy restrictions […]
October 23, 2020 -
Google Tag Manager (GTM) can have many applications and it can save you a lot of headaches when properly utilized. From a single place to add all the necessary scripts, to site performance and user advantages, GTM can help developers and marketers from all sides. However, a specific structure that is only available within GTM360 […]
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