What is gross margin? Gross Margin = (Total Revenue – Cost of Goods Sold)/Total Revenue). To improve gross margin, you can increase total revenue or decrease the cost of goods sold. Google Analytics data can easily help with insights on how to increase revenue. How can Google Analytics help you to increase your company’s revenue? […]

There’s been a lot of talk about the new Google Analytics Property – GA4 (former App + Web) since its first release in Jul. 31st, 2019 and turned officially into GA4 later on. Tutorials, videos, webinars are all over the place with, at least, something new that was not discussed previously. That’s not surprising as […]

Today, Napkyn Analytics  announced that a leading automobile manufacturer has engaged Napkyn to implement GA360 for their Tier 1 website with capabilities to activate audiences, optimize media, deliver insights within and between in-market and near market audiences and perform behavioural, content consumption and conversion comparison analysis, enabling data-driven attribution to inform their digital marketing strategy.  […]

Recently, Napkyn Analytics’ Chief Technologist, Nick Bennett, was invited to speak at Google’s annual, invite-only Data & Analytics Summit.  Held November 12th & 13th, the focus of the Summit was two-fold. The theme for Day one was “Shining a light on Diversity, Equity, and Inclusion (DEI) in the Analytics Community”, and on day two, the […]

Today, Napkyn Analytics announced that a leading mid-western Utility company has engaged Napkyn to implement GA360 as the foundation for collecting, integrating, and enabling high-quality data to inform their digital marketing strategy. In addition, Napkyn will assist them in increasing visibility into company performance by accessing and leveraging high-quality data in order to make intelligent […]

It’s no secret that in the highly competitive world of data driven marketing, media agencies and enterprises that win are those investing in growing advanced analytics capabilities. With Google Analytics 360 (GA360) media agencies can begin to deliver new advanced capabilities in marketing analytics, and first-party data audience strategy to succeed through the privacy restrictions […]

Google Tag Manager (GTM) can have many applications and it can save you a lot of headaches when properly utilized. From a single place to add all the necessary scripts, to site performance and user advantages, GTM can help developers and marketers from all sides. However, a specific structure that is only available within GTM360 […]

App + Web Ecommerce Tracking Part 1: Pre-Checkout Eventing

by Rob English

My attempt at deploying my App + Web Ecommerce tags using the Universal Analytics dataLayer Earlier this year, Google gave us our first look at the new dataLayer schema for Ecommerce handling, in App + Web.  When first launched, after reading the documentation, there was something that stood out as a little concerning for me.   […]