Data-driven marketers & agencies continue to win with data even as the disappearance of cookies accelerates. Data-Driven Marketers & Agencies have taken a proactive approach to the current depreciation, and upcoming disappearance, of the cookie. How? By following a 4-step plan that helps them to understand the impact, fill existing data gaps, and future proof […]

Our AdTech Privacy Webinar, “What You Need to Know to Continue to Measure Success in a Cookie-less World” is now available on-demand. This one-hour presentation begins with a Fireside Chat with Google’s Sharen Phillips, Head of US Channel Sales Partners, and Napkyn CEO, Jim Cain. They discuss some of the most important aspects of this broad topic […]

Often when you hear or read about the evolution of something, it’s framed as a journey (although one company I worked for had an incredibly inappropriate ‘evolution’ slide that lacked any political correctness, and was presented boldly and proudly in sales meetings). Anyhow, back to the journey. Evolution is presented as this scenic journey down […]

We’re thrilled to announce that our AdTech Privacy Webinar, “What You Need to Know to Continue to Measure Success in a Cookie-less World” now includes a Fireside Chat with Google’s Sharen Phillips, Head of US Channel Sales Partners, and Napkyn CEO, Jim Cain. They’ll discuss some of the most important aspects of this broad topic […]

So today’s ‘morning-ism’ is ‘Hiding in the Crowd.’ I’ve seen this concept in a few articles lately. Although it seemed familiar, when I Googled it, I found this Spiderman reference, which seemed like a good illustration of the whole point of the new privacy changes being implemented by the browsers. (Yes, I can nerdier up an […]

And the Impact to Digital Advertising The third in our AdTech Privacy series, this eGuide describes the existing and upcoming web privacy changes and regulations surrounding the use of cookies. (Cookies are small text files that are set by websites that store visitors’ preferences and activity.) By limiting, blocking cookies, or even, at a minimum, […]

Why?  Why does Google Analytics give us so many choices when it comes to attribution reporting? The answer should be obvious.  Death Match 2021.  If you are an owner of a channel and responsible for its performance, you need a good defense.  And your best defense, other than a big offense, is your attribution model.  […]