There’s been a lot of talk about the new Google Analytics Property – GA4 (former App + Web) since its first release in Jul. 31st, 2019 and turned officially into GA4 later on. Tutorials, videos, webinars are all over the place with, at least, something new that was not discussed previously. That’s not surprising as […]

Join Napkyn Analytics’ Joy Brazelle on March 25th, at 1:00 PM Eastern for this one-hour webinar and explore GA4’s 4 coolest features when combined with your existing Google Analytics reports:  What’s Covered? 1- Old Meets New – Old answers drive new questions.  Use UA as a launchpad for a deeper dive in GA4 2 – […]

Digital analytics consulting and engineering company expands portfolio with a new line of services geared toward helping clients successfully navigate Google Analytics 4. Napkyn Analytics, a leading analytics consultancy, today announced it has expanded its portfolio with a range of services designed to help brands quickly and easily understand and implement Google’s newly released analytics […]

Hey, it’s me, TPC (Third Party Cookie), the neighbor down the block’s kid, here.  I’m not sure what went wrong…not sure how things got so crazy.  So, I may not be as good or trustworthy as your kid, FPC.  But I didn’t start out bad. I was just a simple text file.  Just a little […]

How to deploy your GA4 tags, using your Universal Analytics dataLayer schema It’s been a busy few months, and this post is looong overdue.  By now there are many resources on ecommerce implementation for GA4, but I wanted to finish up this series of posts regardless.  So, welcome to Part 3 of Tagging for Ecommerce […]

On January 21st, the latest round of Cookie updates were released on the major browser players in the market. Although we understand there are many others out there, it’s fair to say these are the ones currently setting the rules. That being said, here are the updates that you should be aware of. Firefox – […]