In my previous posts on Google Analytics 360’s BigQuery export, I outlined the basics of the Google Analytics 360-BigQuery integration, and some introductory lessons on how to query the data once you have it. Now, it’s time to get a little more sophisticated. In that first post, I mentioned that Google Analytics 360’s BigQuery export […]

In a previous post, I covered the basics of setting up the Google Analytics 360 BigQuery Export, and covered some details about the schema that export provides. In this post, I want to start digging in to the fun part: querying the Google Analytics data in Google BigQuery. Now, this post requires a very basic […]

How To Use The Google Tag Manager API

by Adam Hill

Using the Google Tag Manager (GTM) API can be a frustrating exercise. Client libraries in particular have limited documentation to learn from and even fewer concrete examples. In this post, I’ll explain the PHP client library (available here) and how to use it for some common auditing operations. Getting Started Setup Setting up the GTM […]

Digital analytics has been maturing over the years, moving from pageviews, through sessions and individual events, to a visitor-centric approach to understanding online activity. Most digital analysts are, at least, coming to the point where they understand that customer journeys are bigger than the last session. Many are well past that point, and are looking […]

Yesterday, Google announced a new feature that it started rolling out to Google Analytics 360 customers in August: data streaming into BigQuery. This offers Analytics 360 customers a great opportunity to start working with more complete near-real-time data much more rapidly than they could before. That’s especially exciting for online retailers nearing their peak season. […]