February 24, 2021 -
As organizations are under increasing pressure to provide enhanced digital experiences, investment in updates, upgrades, and redesigns to site content is also ramping up to achieve success and competitive differentiation. Measuring the impact of these changes requires a consistent measurement strategy. A good measurement strategy needs time. Time to review the details of changes being […]
January 14, 2021 -
A while ago I wrote an article about A/A tests and reasons why this type of test may not be the best option with Google Optimize when the objective is to make sure all the implementation was properly done. The idea to do deployment validation with an A/A test was actually Jim’s (Napkyn CEO) idea. […]
November 12, 2020 -
It’s not a mystery that when something new is implemented, the development team wants to make sure it is working before actually deploying the new configuration to Production. Not doing so can cause not only the no-flow of data but in some cases, it can even break your website (WordPress developers know what I’m talking […]
October 13, 2020 -
My attempt at deploying my App + Web Ecommerce tags using the Universal Analytics dataLayer Earlier this year, Google gave us our first look at the new dataLayer schema for Ecommerce handling, in App + Web. When first launched, after reading the documentation, there was something that stood out as a little concerning for me. […]
June 26, 2019 -
As an Analyst at Napkyn, a common ask from our enterprise ecommerce clients is to help them identify the most valuable audiences in a sales funnel, and leverage insights about those audiences to drive online sales. One of the most powerful integrated stacks that can accomplish this is Search Ads 360 + Google Analytics 360, […]
June 4, 2018 -
When it comes to performance reporting, Google Data Studio has been a game-changer. Its place in the Google Analytics 360 Suite has made it a common platform for reporting digital analytics data, but that’s hardly a limitation of the tool. With the ability to connect to many sources of arbitrary data, including Google Sheets, Google […]
April 10, 2018 -
By Pat Cooney, Implementation Specialist and Training Practice Lead & Hollis Bowman, Senior Analyst and Google Analytics 360 Practice Lead We have a client who approached us because they were having some normalization issues between what they were seeing in Google Analytics and what was being recorded in the back office data. Some investigation showed us […]
April 2, 2018 -
In my previous posts on Google Analytics 360’s BigQuery export, I outlined the basics of the Google Analytics 360-BigQuery integration, and some introductory lessons on how to query the data once you have it. Now, it’s time to get a little more sophisticated. In that first post, I mentioned that Google Analytics 360’s BigQuery export […]
March 26, 2018 -
In a previous post, I covered the basics of setting up the Google Analytics 360 BigQuery Export, and covered some details about the schema that export provides. In this post, I want to start digging in to the fun part: querying the Google Analytics data in Google BigQuery. Now, this post requires a very basic […]
February 21, 2018 -
Using the Google Tag Manager (GTM) API can be a frustrating exercise. Client libraries in particular have limited documentation to learn from and even fewer concrete examples. In this post, I’ll explain the PHP client library (available here) and how to use it for some common auditing operations. Getting Started Setup Setting up the GTM […]
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