World Vision

by Jay Earle

A Global Initiative to Increase Child Sponsorship

World Vision International, in partnership with World Vision Canada, acquired licensing of Google Analytics 360 and the services of Napkyn Analytics to support a global rollout of the tool. The goal of this program is to align support offices around the world Рfrom Asia Pacific to Europe to Africa to North America Рon a standardized dataLayer and reporting strategy that allows the International team to have complete visibility into global performance, and to allow individual support offices to access critical information and resources to improve their own country’s tracking capabilities. Read the full story in the Napkyn Analytics Case Study Guide.

Jay Earle

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