by Jay Earle

An Advanced GTM Deployment for a Results-Oriented Business

Nutrisystem chose Napkyn as its strategic analytics partner in the summer of 2015 to migrate its analytics environment from Adobe Analytics to Google Analytics Premium (GAP) and Google Tag Manager (GTM). Finding the Adobe deployment challenging to navigate and maintain, and having not taken advantage of a Tag Manager in the past, Nutrisystem – which sells weight loss programs, products, and services almost exclusively online – required a more efficient and user friendly way to track in-depth marketing performance across the run of the business. Read the full story in the Napkyn Analytics Case Study Guide.

Jay Earle


See more posts from Jay