March 18, 2023 -
Data Activation is revolutionizing online marketing by unlocking the value of data to craft compelling experiences for customers. With Artificial Intelligence applied to their first-party data, brands are unlocking the ability to recognize patterns and trends in huge sets of information, giving them unparalleled insights that allow them to make smart decisions quickly. By activating […]
January 31, 2023 -
As regulations like GDPR and CCPA, and the increase in customer sentiment usher in a new era of data privacy, third-party data is quickly becoming antiquated. Browsers are already restricting third-party cookies to protect user information and in the future they’ll be banned altogether. To remain compliant and create meaningful connections with consumers at scale […]
January 24, 2023 -
At this point no one should be surprised to hear that third-party cookies are on the way out, and digital privacy is firmly in charge. This begs the inevitable question: How will organizations change how they track user data & capture data to maximize their investments? The answer lies with first-party data. Organizations that are […]
January 24, 2023 -
As data analytics become more important for businesses and organizations, it is essential to have a strong foundation in place to ensure your analytics are both compliant with current regulations, and able to grow alongside your business’s goals. But there’s a third quality essential to a strong foundation – one that’s often overlooked – and […]
February 24, 2021 -
As organizations are under increasing pressure to provide enhanced digital experiences, investment in updates, upgrades, and redesigns to site content is also ramping up to achieve success and competitive differentiation. Measuring the impact of these changes requires a consistent measurement strategy. A good measurement strategy needs time. Time to review the details of changes being […]
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