Nick Bennett

Chief Technologist

With more than 20 years experience, Nick Bennett is a skilled senior software engineer, digital business consultant and noteworthy leader in the digital data space. As Chief Technologist, Nick works with enterprise and big brand companies, leading the development of Napkyn's capabilities and services in enterprise digital transformation, sophisticated analytics technology implementations, data integration, and digital data analysis.

Posts by Nick Bennett

Data Activation is revolutionizing online marketing by unlocking the value of data to craft compelling experiences for customers. With Artificial Intelligence applied to their first-party data, brands are unlocking the ability to recognize patterns and trends in huge sets of information, giving them unparalleled insights that allow them to make smart decisions quickly.  By activating […]

As regulations like GDPR and CCPA, and the increase in customer sentiment usher in a new era of data privacy, third-party data is quickly becoming antiquated. Browsers are already restricting third-party cookies to protect user information and in the future they’ll be banned altogether.  To remain compliant and create meaningful connections with consumers at scale […]

At this point no one should be surprised to hear that third-party cookies are on the way out, and digital privacy is firmly in charge. This begs the inevitable question: How will organizations change how they track user data & capture data to maximize their investments? The answer lies with first-party data. Organizations that are […]

As data analytics become more important for businesses and organizations, it is essential to have a strong foundation in place to ensure your analytics are both compliant with current regulations, and able to grow alongside your business’s goals.  But there’s a third quality essential to a strong foundation – one that’s often overlooked – and […]

As organizations are under increasing pressure to provide enhanced digital experiences, investment in updates, upgrades, and redesigns to site content is also ramping up to achieve success and competitive differentiation.  Measuring the impact of these changes requires a consistent measurement strategy. A good measurement strategy needs time.  Time to review the details of changes being […]