Digital Analytics Consulting & Engineering Company

Napkyn Analytics is a digital analytics consulting and engineering company that provides services across Data Enablement, Data Quality, Data Analysis and Data Activation.

Posts by Napkyn

If you’re like most organizations, you’re gearing up for the transition to GA4 (if you’re not, you should be!) But there’s an important step first step a lot of organizations are skipping – evaluating your current measurement strategy.  Here’s why: transitioning to GA4 is a big change, and if your measurement strategy isn’t sound, it […]

Napkyn Chief Innovation Officer, Jim Cain, to present at Measure Summit, Oct 5th to 7th, 2022. Napkyn, a leader in enterprise analytics and a Google Premier Solution Partner for the Google Marketing Platform, announced today that Founder and Chief Innovation Officer, Jim Cain, will be a featured speaker at Measure Summit 2022. Hosted by Chris […]

Third-party cookies have been a hot topic for the past two years, mainly because they’re being eliminated from the scene after playing a tremendous role in digital marketing for years.  Before that, several controversies surrounding a small text file made it to the news, but nothing shook up marketers as much as the announcement of […]

Ever since Google announced that it’d be joining the list of browsers ditching third-party cookies, there have been various speculations and misunderstandings in the digital marketing space.  And why wouldn’t there be?  Cookie deprecation is a HUGE change for advertisers who rely on third-party data to inform their decisions about the target market and create […]

Stretching the capabilities of Google Analytics, GA4 has introduced analysts and digital marketers to a whole new realm of reporting and actionability.  One feature that has played a key role in this regard is the Segment Overlap Report.  This article will discuss in detail what this report is, how it benefits marketers, and how it […]

This on-demand webinar is a reprise of a talk Napkyn Founder and Chief Innovation Officer Jim Cain gave at the 2022 Marketing Analytics Summit. Changes in digital marketing are no longer periodic, they’re cyclical.  Development of infrastructure excellence in four critical areas creates competitive advantages and ensures your business is future-proof in the way data […]

After working the world of attribution into a frenzy with the GA4 news, Google continues to introduce new features ahead of the looming transition.   For digital marketers and analysts, the initial episode of disappointment triggered by the demise of UA has converted into bouts of curiosity and excitement with regular system updates. Some of the […]

The sky’s the limit when digital marketers have valuable data at their disposal.  This is why advanced tools like Google Analytics 4 (GA4) separate winners from losers in the data-driven analytics world.   But how do you ensure you’ve set it up perfectly to take full advantage of all its features? Get ready to track web […]

Google Analytics 4 (GA4) has piqued users’ interest by announcing the availability of Data-Driven Attribution (DDA) for ALL customers. Yes. You heard that right! Unlike Universal Analytics, which provided DDA access to GA360 customers, GA4 invites all digital marketers to bring their A-game to the world of advertising. Let’s dive right in to understand what […]

Recently, Google brought senior marketers & agency leaders together to discuss priorities, challenges, goals, & product roadmaps. This is what we heard: Google is investing heavily into knowledge & computing advancements AI & Multimodality: Multisearch with text, image, & camera to inform results. Ambient Computing: Seamless experiences across every device. OS, etc. AR: Google Lens […]