Napkyn Analytics

Digital Analytics Consulting & Engineering Company

Napkyn Analytics is a digital analytics consulting and engineering company that provides services across Data Enablement, Data Quality, Data Analysis and Data Activation.

Posts by Napkyn Analytics

Napkyn CEO and Founder, Jim Cain to participate in MADS 2021 “Ask the Experts” Webinar on August 18th, at 2:00 PM Are you eager to connect with experts on the cutting edge of marketing analytics and data science trends, technologies, and best practices? Then join us on Wednesday, August 18, 11 AM PST/2 PM EST, […]

With GA4 near ‘road readiness,’ Napkyn wants to help you understand what attribution in 2021 looks like. Join us Thursday, August 19th at 2:00 PM Eastern for a deep dive into “all things attribution” in Google Analytics 4. Register Now! We’ll cover:  New reports: model comparison, conversion paths Attribution settings in Admin Deprecating last-engagement models GA360 […]

Napkyn Analytics to Exhibit at MADS 2021, October 25-26, 2021. Napkyn Analytics, a leader in enterprise analytics and a Google Premier Solution Partner for the Google Marketing Platform today announced that it will exhibit at  Marketing and Analytics Data Science (MADS) 2021 to be held at Eau Palm Beach Resort & Spa, in  Palm Beach, […]

Only four days left to register for our Fireside “Winning in the Cookie-less World: A 4 Step Plan” with Napkyn CEO, Jim Cain and Solution Lead, Joy Brazelle. The Topic In this fireside chat, Jim and Joy discuss the “What, Why, and How of the 4 Step plan data-driven Marketers and Agencies are implementing in […]

Data-driven marketers & agencies continue to win with data even as the disappearance of cookies accelerates. Data-Driven Marketers & Agencies have taken a proactive approach to the current depreciation, and upcoming disappearance, of the cookie. How? By following a 4-step plan that helps them to understand the impact, fill existing data gaps, and future proof […]

Napkyn will be closing the office Monday, Jun 28th, to Friday, July 2nd.  The entire company is taking this time off as an opportunity to unplug, recharge, and avoid burnout. With the pandemic, we’ve all had a stressful year. Ontario, where most of our employees are located, has just come out of a provincial lockdown […]

The Financial Times and Statista Rank Napkyn Analytics number 381 in list of 500 Fastest Growing Companies 2021. Napkyn Analytics, a leader in enterprise analytics and a Google Premier Solution Partner for the Google Marketing Platform, announced today that The Financial Times (FT) and Statista have recognized the Company as one of  “The America’s Fastest-Growing […]

The global embrace of data is creating major stress in businesses. Despite over a decade of using phrases like ‘data-driven’, ‘big data’, ‘data science’ ad nauseum, there really hasn’t been as much progress on running with numbers as most businesses would like. Since the dawn of digital analytics (aka the ‘late 90s’), there has been […]

And the Impact to Digital Advertising The third in our AdTech Privacy series, this eGuide describes the existing and upcoming web privacy changes and regulations surrounding the use of cookies. (Cookies are small text files that are set by websites that store visitors’ preferences and activity.) By limiting, blocking cookies, or even, at a minimum, […]

Napkyn Analytics Chief Executive Officer, Jim Cain, to present at the Marketing Analytics Summit, North America, May 12th, 2021. Napkyn Analytics, a leader in enterprise analytics and a Google Premier Solution Partner for the Google Marketing Platform today announced that Napkyn’s Chief Executive Officer, Jim Cain, will be a featured speaker at the Marketing Analytics […]