Napkyn Analytics

Digital Analytics Consulting & Engineering Company

Napkyn Analytics is a digital analytics consulting and engineering company that provides services across Data Enablement, Data Quality, Data Analysis and Data Activation.

Posts by Napkyn Analytics

It’s happening.  But actually, it has been happening for a while now.   Why it’s Happening  People are more concerned with their privacy online as they have become increasingly aware of (and frustrated with) ads ‘following them around’, and sites they’ve never been to before knowing things about them.  They’ve expressed the need, or maybe even […]

Digital analytics consulting and engineering company expands portfolio with a new line of services geared toward helping clients successfully navigate Google Analytics 4. Napkyn Analytics, a leading analytics consultancy, today announced it has expanded its portfolio with a range of services designed to help brands quickly and easily understand and implement Google’s newly released analytics […]

Over the past 10 years, arguably one of the biggest transformations in the business world is the shift from decisions being made based on isolated data usage and “ gut instinct” to a data-driven approach where strategic decisions are based on data analysis and interpretation. Not surprising, the sheer amount of data that is now […]

This is Part 2 of the “World of Analytics” interview with Napkyn COO Nish Patel, and CEO, Jim Cain. Part 1 focused on 2020 and events that occurred that impacted analytics; including new legislation, COVID 19, and the beginnings of the cookieless world.  In Part 2, Nish and Jim discuss artificial intelligence and machine learning, […]

Recently, Napkyn COO, Nish Patel sat down with CEO, Jim Cain to take a look back on the World of Analytics in 2020, ahead to the rest of 2021 and beyond. Part 1 of this two-part interview focuses on 2020 and events that occurred that impacted analytics; including new legislation, COVID 19, and the beginnings […]