Michelle Matranga

Program Manager, Marketing Analytics, and Senior Practice Lead for Attribution

Michelle serves as the Program Manager, Marketing Analytics, and Senior Practice Lead for Attribution at Napkyn Analytics where she concentrates her efforts around creating a best-in-class attribution enablement practice. Her background in Google Analytics, attribution, and marketing allow her to see both the big picture and crucial details. Coupled with a deep knowledge of omni-channel marketing analytics, Michelle turns marketing data into implementable solutions.

Posts by Michelle Matranga

We’re really getting into the meat of the content now with our fifth post in Napkyn’s Attribution Blog Series. If you haven’t subscribed already subscribe to receive updates on this series here or through the banner at the top of this post. In this installment I will help you assess if your organization is prepared […]

We’ve made it to the fourth installment of Napkyn’s Attribution Blog Series. If you haven’t subscribed already subscribe to receive updates on this series here or through the banner at the top of this post. We’ve gone over the benefits of attribution and how your organization can prepare for attribution (click here for a refresher). […]

Welcome to the third installment of Napkyn’s Attribution Blog Series. If you haven’t subscribed already subscribe to receive updates on this series here or through the banner at the top of this post. After our last post, you should be up to speed on the benefits of attribution. (Oh, you’re not? Read this.) Now we’re […]

Welcome to our second installment of Napkyn’s Attribution Blog Series. If you haven’t subscribed already subscribe to receive updates on this series here or through the banner at the top of this post. Before we dive into the depths of attribution together, I want to give you a sense of the ways your business can […]

Napkyn is taking our known strength at marketing analysis in Google Analytics to the next level with the formal creation of a comprehensive attribution practice and we want to welcome you along for the ride. It’s likely that you’ve heard the buzzword “attribution” swirling around during marketing meetings, conferences, or across the blogosphere. But what […]